Portrait of a man with short brown hair and glasses wearing a black shirt indoors.Smiling man with glasses, short dark hair, and beard wearing a black shirt, standing in front of a dark decorative background.
Matt, Co-Founder & Design Lead
Lukasz, Business Development

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Tell us what you're working on. We'll help you figure out what to focus on first.
What you get
  • Users that convert, not just visit
  • A product that looks like you imagine
  • Confidence in what to build next
  • Design your competitors will notice
  • Faster launch with fewer wrong turns
We've designed DeFi apps managing $7B+ in TVL. We can probably help with yours.
What you get
  • Complex DeFi mechanics turned into intuitive experiences
  • Product that users understand without a tutorial
  • Tested and iterated before development starts
  • Design system that keeps your team shipping fast
  • Full process from research to dev handoff in 6 weeks
Consider us hired. You get a dedicated design team without the overhead or hiring headaches.
What you get
  • Senior designers who learn your product deeply
  • Consistent quality, no re-explaining every project
  • Full specialist team under one roof
  • No chasing, no handholding, no surprises
  • Long-term partners invested in your success
We'll handle design across your entire ecosystem like we're in-house.
What you get
  • Faster time to market for your startups
  • Consistent quality across every brand
  • One design partner instead of multiple agencies
  • Senior team that can lead, not just execute
  • Pricing built for portfolio scale
Let's make it better. Tell us what's not working and we'll rebuild it right.
What you get
  • Clear picture of what's holding your site back
  • A complete redesign, not a patch job
  • Built in Webflow, yours to manage after launch
  • Works perfectly on every device
  • Interactions that make your site feel alive
Tell us about your vision and we'll create everything you need to go live.
What you get
  • Strategic direction, locked in
  • A look that works everywhere
  • Logo and guidelines your team can use
  • Social presence people recognize as yours
  • Ready to launch from day one
Ready to rebrand? Tell us who you are and we'll show you who you could be.
What you get
  • Strategic clarity, from day one
  • Multiple creative directions to choose from
  • A brand identity you believe in
  • Social presence, ready to post
  • Consistent everywhere, without guessing

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Thanks for reaching out!
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Within the next few minutes, you'll receive:

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Thanks for reaching out!
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Within the next few minutes, you'll receive:

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Thanks for reaching out!
We'll be in touch within 24 hours

Within the next few minutes, you'll receive:

  • Meeting invitation for our discovery call.
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Thanks for reaching out!
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Design for DeFi

Properly is a DeFi design agency. We work with lending and liquidity protocols like Sky, Spark and Silo on their brands, products and websites.

There's no support line in DeFi to catch a mistake. Every position, liquidation threshold and transaction has to be readable before the user signs.

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Sky: The world's largest yield-generating stablecoin, $12B in TVL
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Noks: Personal AI trading agents for DeFi
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Sky: The world's largest yield-generating stablecoin, $12B in TVL
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3F: Leveraged exposure to real-world assets, brought onchain
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Common: Private crypto across every chain, with the simplicity of a neobank
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Spark: One of DeFi's leading lending protocols, $9.7B in TVL
A design partner
that understands what’s at stake
where bad interface
costs users real money.
Built for protocols where trust is the product
Designed to make complexity feel simple.

A design partner that understands what’s at stake where bad interface costs users real money. Built for protocols where trust is the product. Designed to make complexity feel simple.
6+
Years designing 
for finance
100+
Financial products 
shipped
$15B+
In assets managed through 
our interfaces
Eight years designing the products that move money
Work we stand behind

FAQ

What does a DeFi design agency do?

It designs the interface, the brand and the website for protocols where the interface is the only thing between a user and an irreversible transaction. That means the liquidation warning, the redemption flow, the approval screen someone signs without reading. We design those moments first, because in DeFi they decide whether a protocol keeps its deposits.

How is designing for DeFi different from regular product design?

Look for shipped fintech products, not just mockups, and a team that understands money makes people cautious. Ask who's actually worked on regulated, multi-role financial products. Then check whether the brand survives the handoff into a real, compliant interface, that's where most work falls apart.

How do you design a DeFi lending interface?

Around collateral health, because that's where users lose money. A borrower has to see liquidation coming while there's still time to add collateral or repay, in a sentence and not only as a ratio. At Silo, each isolated market got the same readable layout (position, yield, risk) so users compare vaults instead of decoding them. The decisions behind it are in making risk transparent.

‍

How do you design a token launch or airdrop?

As a retention decision. An airdrop flow decides whether people claim and sell, or claim and stay. For Spark we made staking the obvious next step inside the claim itself, and designed the rewards so holding was easy to understand. The full flow is in how we designed Spark's airdrop.

How do you design a staking interface?

By being honest about the exit. Staking takes one click and unstaking can take days, and users who find that out afterwards stop trusting the protocol. We put lock-up, unbonding time and validator risk in front of the user before they commit, as one decision they make once. The same honesty applies to yield: risk shown as clearly as APY, with no implied guarantee. More on how we approach this in product design.

Do you understand the mechanics, or just the visuals?

Trading, payments, on-ramps, and DeFi protocols, including Kado, Spark, Quantstamp, and NDAX. The work section has the details and the numbers.

How do you make a complex protocol easy to use?

By hiding the mechanics users don't need and never hiding the risk they do. Someone should be able to deposit safely without reading the smart contract, while anything that could cost them money stays in plain view. Spark Savings grew across products and chains while the first screen stayed simple, on one design system.

How can a protocol earn trust without a company behind it?

Through what the interface can prove. Reserve and audit visibility, fees and routing shown before the action, and a product that behaves the same way every time. When the code is the only thing vouching for you, predictability is the brand. Security firms like Quantstamp build that trust for the whole ecosystem.

Do you understand the mechanics, or just the visuals?

The mechanics. We've designed liquidations, stablecoin savings, staking, token launches and multi-chain deployments. You brief us on your protocol, not on how collateral ratios or AMMs work. We also tell you when a mechanic will confuse users before we design around it. That's why Spark has kept us as its embedded design team for three years.

Which DeFi protocols have you designed?

Lending and savings at Spark, isolated lending markets at Silo, Sky's capital allocator Keel, Polkadot's liquidity hub Hydration and oracle infrastructure at RedStone. Together they span every market cycle since 2021, and the products we've designed hold $15B+ in assets. See all projects.

What our clients say

Founders
Founders
Founders
Founders
Founders
Marketers
Marketers
Marketers

Properly understood what we were building at Spark from day one. Their deep knowledge of DeFi shows in every design decision.

Working with them feels like having an internal team - always aligned, always moving forward.

Sam MacPherson
Co-founder & CEO
・
Spark
Founders

Properly is more than a design studio, they're your creative partner.

Properly went above and beyond to help us realize our vision for our brand identity and visual language. Their team offers a rare combination of operational excellence, creativity, and technical ability.

Shimon Newman
Founder & CEO
・
Moto Card
Founders

We teamed up with Properly to first developer a bold, Web3 builder-friendly brand, then bring it all life through web and product design.

Their designers are incredibly open-minded and really get the blockchain industry and its unique culture.

Jan Gorzny
Co-founder
・
Zircuit
Founders

Working with Properly on our branding was great. They got what we were trying to build and created something that actually feels right for Stablewatch.

The clean look really helped us stand out from other analytic tools.

Piotr Saczuk
Founder & CEO
・
Stablewatch
Founders

Their deep knowledge of web3 was evident
in the innovative rebranding solutions they provided.

The final results exceeded our expectations, and we couldn't be happier with our new brand identity.

Filip Wielanier
Co-founder & CEO
・
Cookie3
Founders

Working with Properly Studio was exceptional from start to finish. They supported us at every step of the process, translating our vision into reality with a clear, collaborative approach and thoughtful design decisions.

The team was consistently professional, keeping everything aligned. We were genuinely astounded by the final deliverable and how seamlessly it matched (and elevated) what we imagined.

Samuel Baurle
Head of Marketing
・
Silo Finance
Marketers

Design partners who actually understand DeFi infrastructure are hard to find. Properly got it from the start - no hand-holding needed,    even when the project scope expanded.

They built a brand that's credible, serious, and unmistakably crypto-native. Exactly what we needed.

Angus Tookey
Head of Growth
・
Keel
Marketers

The Properly team felt like an extension of our own, collaborating closely as we navigated a major strategy shift and rebrand.

They helped us shape the product story we wanted to tell, and their Web3 knowledge was key in guiding that process, especially as our website became the first place to communicate the new direction. Highly talented, creative, and truly collaborative.

Behice Uzun
Marketing
・
Mento Labs
Marketers

Let’s explore 
what’s next

Skip the part where you explain your industry

Lukasz Photo
Matt Photo
Lukasz & Matt

Both with deep finance backgrounds, 
from DeFi protocols to regulated brokers.