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Portrait of a man with short brown hair and glasses wearing a black shirt indoors.Smiling man with glasses, short dark hair, and beard wearing a black shirt, standing in front of a dark decorative background.
Matt, Co-Founder & Design Lead
Lukasz, Business Development

Get a free consultation

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Tell us what you're working on. We'll help you figure out what to focus on first.
What you get
  • Users that convert, not just visit
  • A product that looks like you imagine
  • Confidence in what to build next
  • Design your competitors will notice
  • Faster launch with fewer wrong turns
We've designed DeFi apps managing $7B+ in TVL. We can probably help with yours.
What you get
  • Complex DeFi mechanics turned into intuitive experiences
  • Product that users understand without a tutorial
  • Tested and iterated before development starts
  • Design system that keeps your team shipping fast
  • Full process from research to dev handoff in 6 weeks
Consider us hired. You get a dedicated design team without the overhead or hiring headaches.
What you get
  • Senior designers who learn your product deeply
  • Consistent quality, no re-explaining every project
  • Full specialist team under one roof
  • No chasing, no handholding, no surprises
  • Long-term partners invested in your success
We'll handle design across your entire ecosystem like we're in-house.
What you get
  • Faster time to market for your startups
  • Consistent quality across every brand
  • One design partner instead of multiple agencies
  • Senior team that can lead, not just execute
  • Pricing built for portfolio scale
Let's make it better. Tell us what's not working and we'll rebuild it right.
What you get
  • Clear picture of what's holding your site back
  • A complete redesign, not a patch job
  • Built in Webflow, yours to manage after launch
  • Works perfectly on every device
  • Interactions that make your site feel alive
Tell us about your vision and we'll create everything you need to go live.
What you get
  • Strategic direction, locked in
  • A look that works everywhere
  • Logo and guidelines your team can use
  • Social presence people recognize as yours
  • Ready to launch from day one
Ready to rebrand? Tell us who you are and we'll show you who you could be.
What you get
  • Strategic clarity, from day one
  • Multiple creative directions to choose from
  • A brand identity you believe in
  • Social presence, ready to post
  • Consistent everywhere, without guessing

Thanks for reaching out!
We'll be in touch within 24 hours

Within the next few minutes, you'll receive:

  • Meeting invitation for our discovery call.
  • Custom PDF with our process, approach, and pricing estimation.
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The website
your brand deserves

We design and build financial websites the way we build products. Trust first, and yours to run after launch.

Mento
:
The onchain FX protocol bringing fifteen currencies to 140+ countries
Quantstamp
:
Security brand for the protocols holding user assets in Web3
Moto
:
The premium financial card for modern wealth
Keel
:
Sky's capital allocator on Solana, expanding onchain yield beyond Ethereum
Sentient
:
Brand identity for an Open AGI ecosystem
Mento
:
The onchain FX protocol bringing fifteen currencies to 140+ countries
Quantstamp
:
Security brand for the protocols holding user assets in Web3
Moto
:
The premium financial card for modern wealth
Keel
:
Sky's capital allocator on Solana, expanding onchain yield beyond Ethereum
Sentient
:
Brand identity for an Open AGI ecosystem
Sky
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Castar
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Plasma
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3F
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Axi
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Silo
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Commoners
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Harbor
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Bagel
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Match-Trade
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Novark
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Aleph Zero
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Arcana
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Syncra
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Vanta
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Alephoria
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JMJMach
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Superfluid
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Stablewatch
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Keel
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HyperPnL
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Moto
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Tixy
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Nomad Fulcrum
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Sentient
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Metahero
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Mangrove
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Noks
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Kado
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ETHWarsaw
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AngelBlock
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KOI Finance
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Optio
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Common
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Ndax
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VirtualShield
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TransactionLink
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Mento
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Hydration
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Zircuit
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Quantstamp
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IDRISS
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Spark
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RedStone
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Cookie3
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From regulated brokers to protocols managing $15B. Six years of financial design expertise.
What brings most teams to us
Your site looks like the company you used to be.

The product grew up, the clients got bigger, the round closed. The site still reads like the seed deck, and every new visitor meets that version of you first.

Institutional buyers check you out before they reply, and quietly leave.

They never tell you why. A regulated buyer looks for licenses, security, and signs of an established company, and when they can't find them, the email goes unanswered.

Your product is hard to trust in the first thirty seconds.

It makes sense once someone uses it. The homepage explains the mechanism before the benefit, and visitors leave before they reach the part that would convince them.

Your site can't keep up with you.

Every new page, campaign, or market waits on a developer. By the time the update ships, the launch it was for has already happened.

What you walk away with
A website that earns trust
in thirty seconds
and turns the right visitor
into a conversation.
A site that finally looks like
where you're going.
A website that earns trust in thirty seconds and turns the right visitor into a conversation. A site that finally looks like where you're going.
Work we stand behind
AxiAxiAxiAxiAxiAxiAxiAxiAxiAxiAxiAxi
Coming soon
Axi
:
Global brand. Local feel. Built for a regulated FX broker at scale
Licensed in the UK and Australia, serving traders across 100+ markets.
3F3F3F3F3F3F3F3F3F3F3F3F
Coming soon
3F
:
Leveraged exposure to real-world assets, brought onchain
An RWA leverage protocol, branded to be credible to institutional capital.
SentientSentientSentientSentientSentientSentientSentientSentientSentientSentientSentientSentient
Coming soon
Sentient
:
Brand identity for an Open AGI ecosystem
A foundation with $85M in backing, building AI owned by its community.
MentoMentoMentoMentoMentoMentoMentoMentoMentoMentoMentoMento
Coming soon
Mento
:
The onchain FX protocol bringing fifteen currencies to 140+ countries
Local stablecoins for payments, remittances, and settlement, used by 12M+ people.
How we work

Discovery

We start with who lands on your site and what they need to see before they trust you. Investors, institutional buyers, and new users judge different things, and each of them decides quickly whether to reach out or leave.

Structure

We shape the site around those visitors and the decisions they're making: what each page says, and in what order, before a single screen is designed. You bring the final words, we build the frame that makes them land.

Design

Every page designed around the person who lands on it, to the standard of the best financial products. Regulatory status, risk copy, and proof sit where they build confidence instead of getting in the way.

Development

We build it in Webflow, to the same standard we designed it. Fast, responsive, and structured so your team can add pages, publish articles, and launch campaigns without a developer.

QA & Launch

We test across devices, browsers, and real content, then set up redirects and handle the launch. You get a site your team can run from day one, with the training to do it.

Glowing green icon with uppercase and lowercase letter 'A' inside a circle on a dark background.
2-3 weeks
Branding for Early-Stage Startups
  • Stand out in crowded markets
  • A starter kit of essential brand assets
  • Built for companies launching soon
Side-by-side images of a joyful elderly man with angel wings laughing and a pixel art character with glasses and a white shirt.

We'll be in touch
within 24 hours

Thanks for reaching out! We're reviewing your message and will get back to you soon with next steps.
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Glowing green circle with the letters 'Bb' inside on a dark background with faint geometric shapes.
4-6 weeks
Branding for Scale-Ups
  • Align visual identity with growth
  • Get comprehensive brand system overhaul
  • Designed for evolving businesses
Side-by-side images of a joyful elderly man with angel wings laughing and a pixel art character with glasses and a white shirt.

We'll be in touch
within 24 hours

Thanks for reaching out! We're reviewing your message and will get back to you soon with next steps.
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Oops! Something went wrong while submitting the form.
Glowing green play button icon on a dark background.
2 weeks
Brand Release Video
  • Create buzz around your rebrand
  • Get launch campaign & asset package
  • Ready for major brand reveals
Side-by-side images of a joyful elderly man with angel wings laughing and a pixel art character with glasses and a white shirt.

We'll be in touch
within 24 hours

Thanks for reaching out! We're reviewing your message and will get back to you soon with next steps.
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BlogCultureProjects
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More ways we can help

The identity people judge before they read a word.

Branding

01

Onboarding, KYC, and trading flows users trust with real money.

Product Design

02

A senior design team inside your company, month after month.

Design Partner

03

Not a vendor. 
Not a freelancer. A partner who owns design so you don't have to.

Branding

01

Not a vendor. 
Not a freelancer. A partner who owns design so you don't have to.

Product Design

02

Not a vendor. 
Not a freelancer. A partner who owns design so you don't have to.

Design Partner

03

What you're probably wondering

Do you build the website, or just design it?

Both, with one team from first wireframe to launch. The bigger difference is that we also design financial products. We know what your product does and who it has to convince, so the site explains it the way the product actually works. There's no handoff where a separate developer reinterprets the design, and no gap between the site and the brand.

What makes a fintech website different from a regular one?

It has thirty seconds to answer one question: can I trust these people with money? That changes what goes above the fold, how you show the product, and where regulatory status and risk copy sit. Fintech web design also has to do a specific job: land a raise, convince an institutional buyer, or make a complex product clear to a first-time user. We design around whichever job yours has. For regulated institutions, see financial services website design.

Do you design websites for crypto and Web3 companies?

Yes, about half our recent sites are onchain. A crypto website has a different trust problem: the visitor decides whether the protocol is real before deciding whether it's useful. So audits, docs, backers and the mechanism itself sit higher on the page. Quantstamp's site reads like software rather than a brochure, and Keel's explains onchain yield to TradFi partners. More on design for Web3.

‍

Why do you build on Webflow, and can our team run it?

We build on Webflow so the site belongs to you after launch. Your marketers update pages, publish articles and launch campaign pages without a developer or a retainer. We hand it over with training and a structure that's hard to break. Sentient's site runs custom shaders on Webflow, so the platform doesn't limit how far the design goes.

Do you write the content?

We design the structure: what each page has to say, in what order, to move a visitor toward a conversation. You bring the final words, because you know your product's language best. We shape the frame so those words land, and tell you when a section isn't pulling its weight. If the voice itself needs work, that's part of a brand project.

Do you handle SEO?

We build the foundation: fast pages, clean structure, correct headings, schema and redirects when you migrate. We don't run keyword campaigns or content programs. The site will be ready for the team or agency that does.

How do you make complex financial data easy to use?

Standard practice: full copyrights transfer to client after project completion and final payment. Your success is our success – you get 100% ownership to build without restrictions.

‍

We only reserve portfolio presentation rights, which benefits both parties – promoting our work simultaneously promotes your brand, aligning with our "shared success" philosophy.

How long does a fintech website take, and what does it cost?

Two to eight weeks from brief to live for most sites, depending on page count and integrations. Axi's 150+ page site shipped alongside a full rebrand in four months. You get a fixed number after a short scoping call.

What our clients say

Founders
Founders
Marketers
Founders
Founders
Founders
Marketers

Entrusting our brand refresh to an outside team was a big decision as it's something deeply personal to us. But choosing Properly was absolutely the right call. The journey was smooth, collaborative, and above all, we always felt heard. If we had to do it all over again, we'd choose Properly without hesitation. It was a true pleasure working with them.

Julie Sharova
Global Head of Marketing
・
Axi

Working with Properly on Sentient's rebrand was a great experience from start to finish. They understood the brief quickly and delivered something the team is really happy with.

Strong work, and a clear step forward for the brand.

Sachi Kamiya
Director
・
Sentient Foundation
Founders

Properly is more than a design studio, they're your creative partner.

Properly went above and beyond to help us realize our vision for our brand identity and visual language. Their team offers a rare combination of operational excellence, creativity, and technical ability.

Shimon Newman
Founder & CEO
・
Moto Card
Founders

The Properly team felt like an extension of our own, collaborating closely as we navigated a major strategy shift and rebrand.

They helped us shape the product story we wanted to tell, and their Web3 knowledge was key in guiding that process, especially as our website became the first place to communicate the new direction. Highly talented, creative, and truly collaborative.

Behice Uzun
Marketing
・
Mento Labs
Marketers

We've loved working with Mat, Paulina, Bartek, and the rest of the Properly team. 



They understand crypto-specifics better than any design firm around and just "get it". It's been a joy to work with them on all things UI, UX, Branding, and Graphic Assets for 3+ years now.

Emery Andrew
Founder
・
Kado
Founders

We teamed up with Properly to first developer a bold, Web3 builder-friendly brand, then bring it all life through web and product design.

Their designers are incredibly open-minded and really get the blockchain industry and its unique culture.

Jan Gorzny
Co-founder
・
Zircuit
Founders

Working with Properly on our branding was great. They got what we were trying to build and created something that actually feels right for Stablewatch.

The clean look really helped us stand out from other analytic tools.

Piotr Saczuk
Founder & CEO
・
Stablewatch
Founders

Design partners who actually understand DeFi infrastructure are hard to find. Properly got it from the start - no hand-holding needed,    even when the project scope expanded.

They built a brand that's credible, serious, and unmistakably crypto-native. Exactly what we needed.

Angus Tookey
Head of Growth
・
Keel
Marketers

Let's talk about
your website

Skip the part where you explain your industry

Lukasz Photo
Matt Photo
Lukasz & Matt

Both with deep finance backgrounds, 
from DeFi protocols to regulated brokers.

Book a call