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Portrait of a man with short brown hair and glasses wearing a black shirt indoors.Smiling man with glasses, short dark hair, and beard wearing a black shirt, standing in front of a dark decorative background.
Matt, Co-Founder & Design Lead
Lukasz, Business Development

Get a free consultation

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within 24 hours

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Tell us what you're working on. We'll help you figure out what to focus on first.
What you get
  • Users that convert, not just visit
  • A product that looks like you imagine
  • Confidence in what to build next
  • Design your competitors will notice
  • Faster launch with fewer wrong turns
We've designed DeFi apps managing $7B+ in TVL. We can probably help with yours.
What you get
  • Complex DeFi mechanics turned into intuitive experiences
  • Product that users understand without a tutorial
  • Tested and iterated before development starts
  • Design system that keeps your team shipping fast
  • Full process from research to dev handoff in 6 weeks
Consider us hired. You get a dedicated design team without the overhead or hiring headaches.
What you get
  • Senior designers who learn your product deeply
  • Consistent quality, no re-explaining every project
  • Full specialist team under one roof
  • No chasing, no handholding, no surprises
  • Long-term partners invested in your success
We'll handle design across your entire ecosystem like we're in-house.
What you get
  • Faster time to market for your startups
  • Consistent quality across every brand
  • One design partner instead of multiple agencies
  • Senior team that can lead, not just execute
  • Pricing built for portfolio scale
Let's make it better. Tell us what's not working and we'll rebuild it right.
What you get
  • Clear picture of what's holding your site back
  • A complete redesign, not a patch job
  • Built in Webflow, yours to manage after launch
  • Works perfectly on every device
  • Interactions that make your site feel alive
Tell us about your vision and we'll create everything you need to go live.
What you get
  • Strategic direction, locked in
  • A look that works everywhere
  • Logo and guidelines your team can use
  • Social presence people recognize as yours
  • Ready to launch from day one
Ready to rebrand? Tell us who you are and we'll show you who you could be.
What you get
  • Strategic clarity, from day one
  • Multiple creative directions to choose from
  • A brand identity you believe in
  • Social presence, ready to post
  • Consistent everywhere, without guessing

Thanks for reaching out!
We'll be in touch within 24 hours

Within the next few minutes, you'll receive:

  • Meeting invitation for our discovery call.
  • Custom PDF with our process, approach, and pricing estimation.
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BlogCultureProjects
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Thanks for reaching out!
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Thanks for reaching out!
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Design team that knows finance

Not a vendor. Not a freelancer. A partner who owns design so you don't have to.

Mento
:
The onchain FX protocol bringing fifteen currencies to 140+ countries
Moto
:
The premium financial card for modern wealth
Spark
:
One of DeFi's leading lending protocols, $9.7B in TVL
Ndax
:
A five-year design partnership with Canada's most regulated crypto exchange
Axi
:
Global brand. Local feel. Built for a regulated FX broker at scale
Mento
:
The onchain FX protocol bringing fifteen currencies to 140+ countries
Moto
:
The premium financial card for modern wealth
Spark
:
One of DeFi's leading lending protocols, $9.7B in TVL
Ndax
:
A five-year design partnership with Canada's most regulated crypto exchange
Axi
:
Global brand. Local feel. Built for a regulated FX broker at scale
Sky
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Castar
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Plasma
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3F
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Axi
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Silo
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Commoners
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Harbor
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Bagel
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Match-Trade
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Novark
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Aleph Zero
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Arcana
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Syncra
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Vanta
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Alephoria
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JMJMach
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Superfluid
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Stablewatch
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Keel
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HyperPnL
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Moto
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Tixy
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Nomad Fulcrum
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Sentient
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Metahero
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Mangrove
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Noks
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Kado
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ETHWarsaw
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AngelBlock
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KOI Finance
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Optio
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Common
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Ndax
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VirtualShield
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TransactionLink
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Mento
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Hydration
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Zircuit
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Quantstamp
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IDRISS
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Spark
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RedStone
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Cookie3
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From regulated brokers to protocols managing $15B. Six years of financial design expertise.
It all comes with the partnership
Most teams don’t really need
another designer.
They need someone to own design:
to decide what matters,
in what order, and to make it happen.
That’s what a partnership with us is
Most teams don’t really need another designer.

They need someone to own design: to decide what matters, in what order, and to make it happen. That’s what 
a partnership with us is.
Everything we do, on one team

The identity people judge before they read a word.

Branding

01

Onboarding, KYC, and trading flows users trust with real money.

Product Design

02

Designed and built to earn trust in thirty seconds.

Website

03

Not a vendor. 
Not a freelancer. A partner who owns design so you don't have to.

Branding

01

Not a vendor. 
Not a freelancer. A partner who owns design so you don't have to.

Product Design

02

Not a vendor. 
Not a freelancer. A partner who owns design so you don't have to.

Website

03
The full range, one partner

Strategic direction

We look at the business before the brief: what moves the next quarter, what can wait, and what shouldn't be built at all. You get a head of design's judgment on priorities, from founders with six years in finance.

Regulatory-ready design

MiCA, DORA, FCA, FINTRAC. We know which disclosures, consents and KYC steps a screen has to carry before we design it, so fintech product design and legal review stop colliding the week before launch.

Pushback with a reason

We'll tell you when a flow is going to lose users or a feature is going to confuse them, and show you why. Every UX design decision comes with its reasoning, so disagreements get settled on evidence.

Context that compounds

The team that designed last quarter's release designs the next one. Month six starts where month five ended, with your users, edge cases and past decisions already known. At Spark, that context now spans three years.

Capacity that flexes

A launch month needs web and motion, a product month needs UX, a raise needs a deck. The fractional design team shifts with what the month needs, at the same flat rate, with no new hires.

Raise-ready materials

Pitch decks, investor-facing sites and brand refreshes timed to the round, designed around the story you're telling in the room. Several of the brands we've built went straight into closed rounds.

Work we stand behind
SparkSparkSparkSparkSparkSparkSparkSparkSparkSparkSparkSpark
Coming soon
Spark
:
One of DeFi's leading lending protocols, $9.7B in TVL
Stablecoin savings and borrowing on the Sky ecosystem, across multiple chains.

Properly understood what we were building at Spark from day one. Their deep knowledge of DeFi shows in every design decision.

Working with them feels like having an internal team - always aligned, always moving forward.

Sam MacPherson
Co-founder & CEO
・
Spark
NdaxNdaxNdaxNdaxNdaxNdaxNdaxNdaxNdaxNdaxNdaxNdax
Coming soon
Ndax
:
A five-year design partnership with Canada's most regulated crypto exchange
Operating since 2018, with over $1B in client assets under custody.

It’s extremely pleasant to work with Properly, the team is very knowledgeable, adaptable, and willing to challenge the management with convincing design decisions.


Bilal Hammoud
Founder & CEO
・
NDAX
MotoMotoMotoMotoMotoMotoMotoMotoMotoMotoMotoMoto
Coming soon
Moto
:
The premium financial card for modern wealth
A Visa Infinite card with collateralized spending, cashback, and yield on deposits.

Properly is more than a design studio, they're your creative partner.

Properly went above and beyond to help us realize our vision for our brand identity and visual language. Their team offers a rare combination of operational excellence, creativity, and technical ability.

Shimon Newman
Founder & CEO
・
Moto Card

FAQ

Should we hire fintech designers or work with a design partner?

Hire when you know exactly what the role owns and someone senior can lead it. Partner when nobody owns design yet, or when you need brand, product and web at once. Most companies between 30 and 60 people are in the second case: one hire covers one discipline, and still needs direction. A partnership brings the direction and the team together.

‍

How is this different from an outsourced design team or a freelancer?

A freelancer or an outsourced team executes the tasks you define. We include the part before the task: deciding what's worth doing, in what order, and why. That's where most design budgets leak, on well-made work that didn't need to exist. NDAX's team put it as a partner "willing to challenge management with convincing design decisions".

Is this a fractional design team?

In practice, yes, with one addition. You get the judgment of a head of design through our founders, who have spent six years designing only for finance, and the output of a senior team that already knows your product. You never have to hire, manage or replace either. See who we've done it for.

How is it different from a one-off project?

A project ends, so the next piece of work starts from zero. A partnership keeps context: the team knows your product, your users and last quarter's decisions. At Spark that context covered three years of savings, lending and a token launch. The airdrop flow was designed by people who already knew every screen around it.

Do the founders really stay involved?

On direction, always. Priorities, trade-offs and the calls that move the business run through them. The day-to-day runs through a team that stays on your account, so you get founder-level judgment without paying for founder hours on every task.

What does a month look like?

We work from your priorities, in your tools, with your team. One month is a launch, the next is product work, the next is a brand refresh before a raise. The design retainer stays flat while the work flexes to what the month needs.

Do we lose control of our design?

You own where the company is going. We own how design gets it there, and we'll tell you when we see a better path. That's the job, and it's why our partners keep us.

What if it's not working?

Start with a single month. Nothing is locked in. Our longest partnerships (NDAX for five years, Spark for three, Moto for two) run because they keep earning it.

What our clients say

Founders
Founders
Founders
Founders
Founders
Marketers
Builders

Properly understood what we were building at Spark from day one. Their deep knowledge of DeFi shows in every design decision.

Working with them feels like having an internal team - always aligned, always moving forward.

Sam MacPherson
Co-founder & CEO
・
Spark
Founders

Properly is more than a design studio, they're your creative partner.

Properly went above and beyond to help us realize our vision for our brand identity and visual language. Their team offers a rare combination of operational excellence, creativity, and technical ability.

Shimon Newman
Founder & CEO
・
Moto Card
Founders

We've loved working with Mat, Paulina, Bartek, and the rest of the Properly team. 



They understand crypto-specifics better than any design firm around and just "get it". It's been a joy to work with them on all things UI, UX, Branding, and Graphic Assets for 3+ years now.

Emery Andrew
Founder
・
Kado
Founders

We teamed up with Properly to first developer a bold, Web3 builder-friendly brand, then bring it all life through web and product design.

Their designers are incredibly open-minded and really get the blockchain industry and its unique culture.

Jan Gorzny
Co-founder
・
Zircuit
Founders

It’s extremely pleasant to work with Properly, the team is very knowledgeable, adaptable, and willing to challenge the management with convincing design decisions.


Bilal Hammoud
Founder & CEO
・
NDAX
Founders

Entrusting our brand refresh to an outside team was a big decision as it's something deeply personal to us. But choosing Properly was absolutely the right call. The journey was smooth, collaborative, and above all, we always felt heard. If we had to do it all over again, we'd choose Properly without hesitation. It was a true pleasure working with them.

Julie Sharova
Global Head of Marketing
・
Axi

It has been a real pleasure working with Paulina, Asia, and the whole Properly team. They have supported us with everything from branding to tactical marketing campaigns and materials, and we’ve also received great help through alignment workshops, ensuring consistent messaging and efficient communication across the company.

Marko Tomas
CMO
・
Optio Incentives
Marketers

When working on a fast-evolving product, good collaboration between teams is crucial.

The designers at Properly not only deliver elegant and polished designs, but more importantly, they have an excellent understanding of the requirements, think creatively, and proactively come up with ideas that make our work on the application much easier.

Oskar Vu
Lead Front-End Engineer
・
Spark
Builders

Let's talk about

design partnership

Skip the part where you explain your industry

Lukasz Photo
Matt Photo
Lukasz & Matt

Both with deep finance backgrounds, 
from DeFi protocols to regulated brokers.

Book a call