Design for Web3

It designs the brand, the product and the website for companies building onchain: exchanges, wallets, stablecoins, oracles, security firms. Some people search for a crypto design agency, some for a blockchain design agency or a Web3 design studio. It's the same work. The part that makes it specialist is designing for a user who can't call support and can't undo a transaction.

As the path from sign-up to first trade, rebuilt around the steps where people stop. On a regulated exchange that path runs through KYC, a first deposit and a first order, and each one is a chance to lose someone. We use the compliance steps to show the exchange is safe, instead of apologizing for them. For NDAX, Canada's most regulated crypto exchange, that work has run for five years as a design partnership.

By designing the three moments that decide it: recovery, approvals and signing. A user should understand what they're approving before they sign it, and know how they'd get back in before they ever need to. For privacy wallets like Common, confidential transfers had to feel as simple as a normal send. Crypto wallet design is part of our product design work.

By designing for the people who depend on it, usually developers and other protocols. Oracles, auditors and security firms succeed when nothing visible happens, so the brand has to make that work tangible. RedStone turned data flow into crystalline 3D. Quantstamp swapped the usual locks and shields for a scanner that never switches off.

Yes, and more protocols need both as capital moves onchain. The mistake is picking one audience and alienating the other. Keel, Sky's capital allocator on Solana, needed an identity that read as institutional to TradFi partners and still belonged in crypto. The balance sits in type, color and tone, and Web3 branding decides it before the logo.

Both, and they need different trust signals. A regulated exchange earns trust through visible compliance and custody. A protocol earns it through transparency and predictable behavior. We've designed each, from NDAX to the lending protocols on our DeFi page.

Exchange and trading products for NDAX, onchain FX at Mento, oracles at RedStone, security at Quantstamp, an on-ramp at Kado and the brand for Sentient. The Sentient story is in Breaking the feedback loop. See all projects.