3F

Leverage for real-world assets

We designed 3F's brand, website and product, on web and mobile, for people who invest in real-world assets and borrow against them to invest more than they put in.

The goal was to make risk, return and position management easier to understand.

Problem solvers with aesthetic superpowers. We make your users say "damn, that's good" without knowing why. Strategic minds, artistic souls, and zero tolerance for mediocrity.

Offering leverage is the easy part. We brought vault discovery, leverage configuration, open positions, lending and deposits into one interface, so borrowers can see what a position actually costs and lenders can see what they're lending against.

Seed raised

$4M

Total Exposure

$40M+

Max leverage

17x

Deliverables

Branding

Website

Product

About

3F is an RWA investing protocol. It gives people leveraged exposure to tokenized real-world asset vaults, and lets lenders earn yield on stablecoins deposited into Morpho-powered vaults. Behind a position, 3F coordinates flash loans, bridge facilitators and liquidations. It also runs permissioned flows for prime brokers, liquidators and other institutional participants.

Branding

A brand built
on leverage

Leverage is an old idea about moving something heavier than you can lift on your own, which is how research into the product landed on Archimedes.

We simplified him into geometric forms, so the figure works three ways: as a central visual, as one element in a composition, or flattened into a pattern you read as texture before you read it as a figure.

Website

A pitch for
a product in beta

The site has to sell something most visitors can't use yet. It opens on the live numbers, then splits into the same two paths the product runs on: leverage takers first, lenders second, with a third section for institutions that need permissioned access. Every route lands on the same action, joining the private beta.

Product

Scalable UX for
complex RWA products

he product UI had to scale across different RWA asset types without flattening the information investors use to make decisions.Each asset combines return, risk, leverage and detailed underlying data.

Some investment flows can take days rather than seconds, so the UI keeps that context visible through processing, portfolio tracking and position management.