Years of building what matters now

Branding

The result of branding is how people feel about your product before even using it. We design that.

It's not a logo.
It's not a promise.
It's not a product.
It's a result.
We design the identity that shape
how people perceive
and remember your brand.

Let's make it unforgettable.

Coming soon

Cookie3

Crypto Project's Growth Suite

Web3 analytics platform for data-driven marketing and user insights.

Their deep knowledge of web3 was evident in the innovative rebranding solutions they provided.

The final results exceeded our expectations, and we couldn't be happier with our new brand identity.

Filip Wielanier

Co-founder & CEO

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Cookie3

Coming soon

Hydration

Polkadot's Liquid DeFi Hub

Swaps, lending, and the Hollar stablecoin under the roof of a scalable appchain.

Coming soon

Mento

Bringing Currencies On-Chain

Decentralized FX infrastructure with 15 local currency stablecoins for payments, remittances, and cross-border settlement.

Coming soon

RedStone

Data Oracles for On-Chain Finance

Fast, secure, modular data for DeFi.

The team provided a solid brand refresh that met our core requirements. The process was straightforward, and they were receptive to feedback throughout the project.

The final deliverables aligned well with our business needs.

Maja Cholewka

Head of Marketing

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Redstone

Coming soon

Zircuit

Layer2 blockchain with AI security

A modular zero-knowledge rollup with AI-enabled security.

Coming soon

Tixy

Next-Level Ticketing System

Ticketing platform eliminating counterfeits with secure digital tickets.

Coming soon

Stablewatch

Data for Stablecoins

Stablecoin analytics platform delivering real-time data on yields and RWAs across 60+ assets for institutions and retail investors.

Working with Properly on our branding was great. They got what we were trying to build and created something that actually feels right for Stablewatch.

The clean look really helped us stand out from other analytic tools.

Piotr Saczuk

Founder & CEO

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Stablewatch

Coming soon

Hydration

Polkadot's Liquid DeFi Hub

Swaps, lending, and the Hollar stablecoin under the roof of a scalable appchain.

Coming soon

Sentient

Advancing Open-Source AGI

Foundation backed by $85M funding building open-source AI systems owned by the community, not corporations.

Coming soon

Quantstamp

Securing the Future of Web3

Secured billions in digital assets since 2017.

It was a great experience working with the Properly team! They are true professionals, highly knowledgeable about design, branding, and the nuances of the Web3 space.   We appreciated their dedication to achieving  a great result, and overall, they were great partners in a successful rebrand.

Karina Crooks

ex-Head of Comms

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Quantstamp

Strategy

We research your market and competitors to define clear positioning. This foundation guides all brand decisions and keeps your team aligned on who you are and what makes you different.

Voice

How you talk across all channels. We define your communication style and create guidelines so everyone on your team writes in a consistent way that fits your brand.

Architecture

We organize your brand structure - how sub-brands, products, and services relate to each other. Clear hierarchy that makes sense to your audience and scales as you grow.

Guidelines

Brand rules in one place. Logo usage, colors, typography, spacing - everything documented so your team (and external partners) can use your brand correctly without guessing.

Naming

We create names for products, features, or companies that are memorable and make sense. Strategic naming that helps people understand what you do and remember who you are.

Visual Identity

Your logo, colors, typography, and graphic elements. We design the visual system that makes your brand recognizable and distinct from competitors across every touchpoint.

SoMe

Social media templates and content systems for your platforms. Designs that work for your team to maintain quality and consistency while posting regularly across channels.

Pitch Decks

Presentations for investors or clients. Clear narrative, clean design, and data that tells your story and makes your value obvious. Decks that actually get read and remembered.

Videos

Brand films, explainers, and social content. We handle concept through production to create videos that explain what you do and why it matters in a way people actually watch.

Handoff

All your brand files organized and ready to use. Source files, documentation, and asset libraries packaged so your team or agency can implement everything without back-and-forth.

Your company size is your strength.

We help you maximize it.

Questions?

What is branding and how does it differ from just logo design?

Logo is an avatar, brand is the personality. Logo is important but only one element of brand identity.

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 Branding is strategic process defining and communicating your project's unique story, values, and promise. It answers: Who are you? What do you do? Why does it matter? What values set you apart? 

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For Web3 projects, this means creating identity that communicates trust, innovation, and community alignment – something a logo alone cannot convey.

How can I be sure you'll translate our complex technology into a convincing brand?

We specialize in Web3, DeFi, fintech, and AI – industries where complex technology is standard. We understand these spaces deeply, so we don't waste time learning basics - you can check our case studies.  

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We start by fully understanding your solution, then distill complexity into key benefits and transform them into simple, powerful narrative and visual identity that resonates with both technical and business audiences.

How does your branding process work?

Highly strategic and collaborative:

Workshops: Define key brand attributes, market positioning, target audience, and unique value proposition
Strategic foundation: Establish brand values that resonate with your community (crucial for Web3)
Creative development: Create complete visual identity including logotypes, color palettes, typography, visual assets
Brandbook creation: Comprehensive guide for market presence

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What do we receive at project completion?

Complete branding package ready for all communication channels:

Logotype: Primary, simplified, monochromatic variants in all necessary formats
Visual identity system: Color palette, typography, iconography style
Brandbook: Comprehensive "brand bible" describing how to use all elements, from logo to communication tone

Who owns the copyrights to the final brand identity?

Standard practice: full copyrights transfer to client after project completion and final payment. Your success is our success – you get 100% ownership to build without restrictions.

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We only reserve portfolio presentation rights, which benefits both parties – promoting our work simultaneously promotes your brand, aligning with our "shared success" philosophy.

Loved by everyone

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Their deep knowledge of web3 was evident in the innovative rebranding solutions they provided.

The final results exceeded our expectations, and we couldn't be happier with our new brand identity.

Filip Wielanier

Co-founder & CEO

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Cookie3

Properly is more than a design studio, they're your creative partner.

Properly went above and beyond to help us realize our vision for our brand identity and visual language. Their team offers a rare combination of operational excellence, creativity, and technical ability.

Shimon Newman

Founder & CEO

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Moto Card

Working with Properly on our branding was great. They got what we were trying to build and created something that actually feels right for Stablewatch.

The clean look really helped us stand out from other analytic tools.

Piotr Saczuk

Founder & CEO

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Stablewatch

Working with Properly on Superfluid branding was a great experience. They delivered a comprehensive brand system that’s both flexible and scalable across different formats and use cases.

The team was really responsive when we had tight deadlines, and they provided assets in multiple formats which gave us a lot of creative freedom for future projects. Smooth communication and solid results.

Francesco George Renzi

CEO & Co-Founder

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Superfluid

It is an absolute pleasure working with the design teams at Properly.

They are very forthcoming, flexible, and extremely professional. The teams take shorthand briefs and are able to exceed expectations consistently.

Philip Mostert

Head of Marketing

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Spark

The Properly team felt like an extension of our own, collaborating closely as we navigated a major strategy shift and rebrand.

They helped us shape the product story we wanted to tell, and their Web3 knowledge was key in guiding that process, especially as our website became the first place to communicate the new direction. Highly talented, creative, and truly collaborative.

Behice Uzun

Marketing

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Mento Labs

Design partners who actually understand DeFi infrastructure are hard to find. Properly got it from the start - no hand-holding needed, even when the project scope expanded.

They built a brand that's credible, serious, and unmistakably crypto-native. Exactly what we needed.

Angus Tookey

Head of Marketing and Communications

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Keel

It has been a real pleasure working with Paulina, Asia, and the whole Properly team. They have supported us with everything from branding to tactical marketing campaigns and materials, and we’ve also received great help through alignment workshops, ensuring consistent messaging and efficient communication across the company.

Marko Tomas

CMO

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Optio Incentives

Properly perfectly captured our vision for ARCHIV3. They translated our brief into a striking, memorable brand identity that has incredible impact.   

The result goes beyond just meeting our requirements - it gives ARCHIV3 the distinctive presence we were looking for.

Karolina Maciaszek

Strategy Department

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Bank Pekao SA

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Always busy, never refuse to help

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Branding

Strategy

Voice

Architecture

Guidelines

Naming

Visual Identity

SoMe

Pitch Decks

Videos

Handoff

Branding for Early-Stage Startups

Branding for Scale-Ups

Brand Release Video

Branding for Early-Stage Startups

Branding for Scale-Ups

Brand Release Video

Questions?

What is branding and how does it differ from just logo design?