Years of building what matters now

Hydration

Polkadot's Liquid DeFi Hub

We built Hydration's complete brand system, design ecosystem, and website.

Fluid visual language turning one of Polkadot's largest DEX into something that feels as natural as staying hydrated.

Problem solvers with aesthetic superpowers. We make your users say "damn, that's good" without knowing why. Strategic minds, artistic souls, and zero tolerance for mediocrity.

Laptop screen displaying Hydration website homepage with tagline 'Finance made efficient' and a modern white architectural background with a pool and plants.

A vending machine stocked with various colorful canned beverages with labels such as Hydration, soda, and energy drinks, set outdoors near green plants and a blue sky.

Three cans of Hydration Soda placed on the edge of a pool with metal pool ladder in the background.

Advertisement panels for Hydration showing a swimming pool with drinks, text 'Earn rewards from hydrated farms,' and three cans with text 'Get hydrated not liquidated.'

Two sections with icons and text: one purple icon with a dollar sign and arrows labeled 'Lending & Borrowing' describing digital asset borrowing with collateral; the other green icon with an H labeled 'HOLLAR' describing a decentralized, over-collateralized, price-stable digital currency.

Hydration serves as an open bar for Polkadot - swaps, lending, stablecoin, all in one place. We built a fluid visual system where everything flows together. Water metaphors and vending machine concepts unified scattered products into one cohesive experience.

Deliverables

About

Hydration is one of Polkadot's largest DEXs serving trading, lending, and HOLLAR stablecoin to DAOs, projects, and everyday users. The platform offers swaps, lending powered by AAVE v3, automatic DCA strategies, OTC trades, and the HOLLAR decentralized stablecoin.

Total Value Locked

$175M

Tradable Assets

400+

Total Accounts

80K+

Abstract dark purple geometric shape with smooth curves on a light purple background, overlaid with grid and circular guides.

Empty pool with metal ladder, a pink inflatable lounge in the water, three colorful cans on pool edge, and pink flip-flops on the ground.

Person wearing a white t-shirt with the text ‘Stay hydrated not liquidated’ and images of hydration supplements on the back.

Six colorful cans of Hydration Soda in pink, purple, and lavender shades displayed on dark purple blocks with condensation on the cans.

Two sections with icons and text about digital finance: on the left, a purple circle with a dollar sign and arrows for Lending & Borrowing; on the right, a green circle with an H for HOLLAR, a decentralized digital currency.

Black and purple ceramic mug with the phrase 'STAY HYDRATED not liquidated.' printed on it.

Dark vending machine filled with colorful beverage cans, featuring a purple keypad and stickers that say 'Stay hydrated not liquidated.'

Laptop displaying Hydration website homepage with tagline 'Finance made efficient' and a modern architectural background featuring white arches and plants.

Branding

Fluid Identity, Seamless Flow

Hydration needed to look approachable without losing DeFi credibility. We developed interlocking wave forms symbolizing seamless liquidity flow, paired with a purple-pink gradient palette. The logotype flows like liquid, representing how the Omnipool unifies fragmented liquidity. Everything from guidelines to merchandise reinforces "Stay Hydrated, Not Liquidated."

Modern pool area with a white spiral slide, a pink inflatable float in the pool, three soda cans, pink slippers, and a palm plant under clear blue sky.

White stylized water waves icon next to the word 'Hydration' on a purple background with design grid lines.

Color palette with five swatches labeled Coral Pink, Aubergine, Lavender, Sky Blue, and Beige, each showing hex and CMYK codes.

Three payment options with icons, names, and equivalent amounts: HDX Hydration 2855.246 (~855.24 USD), Hollar Hydrated Dollar 2855.246 (~855.24 USD), and H2O 2855.246 (~855.24 USD).

Purple and black ceramic mug with the phrase 'Stay hydrated not liquidated.' printed on it.

Font sample for Gazpacho featuring uppercase, lowercase letters, and numbers in a stylish serif typeface on a dark purple background.

Color palette showing five primary colors: Coral Pink (#E53E76, CMYK 0 73 48 10), Aubergine (#240E32, CMYK 28 72 0 80), Lavender (#DFB1F3, CMYK 8 27 0 5), Sky Blue (#B3D7FA, CMYK 28 14 0 2), and Beige (#F6F6EC, CMYK 0 0 4 4).

A collection of hydration-themed stickers featuring cans labeled 'Hydration Soda Refreshing Morning' and the phrases 'Stay hydrated not liquidated' and 'Hydration' in various styles and colors.

Three images showing 3D assets: a vending machine with canned drinks, three cans floating in a pool, and three cans on a poolside ledge with a pink inflatable in the pool.

Three cans of Hydration Soda on a light surface near a pool, with sun glare reflecting off the cans.

Four Hydration promotional graphic designs featuring a pool with pink flamingo float, text about earning rewards from hydrated farms, and hybrid chain benefits on pastel and dark backgrounds.

Three digital ads for Hydration featuring a can with 'Moonjuice' branding and the phrase 'This summer the moon will shine.'

Motion Design

Refreshing the Feed

Motion brings the poolside energy to life across social media and marketing. Can designs animate with condensation dripping down labels, tokens getting dispensed from the vending machine interface, and the "Stay Hydrated, Not Liquidated" messaging bouncing across feeds. It's the visual hook that makes people stop scrolling.

Website

Clear Paths Through Complex Products

Hydration offers swaps, lending, stablecoin, and advanced features like DCA and OTC trades. We organized everything into clear sections with intuitive navigation so users find what they need without getting lost. Various products get explained through simple visuals showing how assets connect, feature cards break down tools like split trading and automated strategies, and the color palette keeps everything on brand.

Laptop displaying Hydration website homepage with headline 'Finance made efficient' and a white architectural background with pool and plants.

Webpage section titled 'Help build the future of finance' with descriptions of hydration security, SDK for frontend applications, GitHub repository, and developer docs over a background of a poolside with water and palm trees.

Two sections showing financial services: Lending & Borrowing with a purple dollar sign icon, and HOLLAR digital currency with a green H icon.

Hydration finance platform homepage showcasing its features, statistics, multi-asset gas fee payments, on-chain governance, referral rewards, and DAO liquidity management.

Four colored blocks describing trading features: Split your trades, Swap your favorite assets, Automate your trades, and Trade over-the-counter with brief explanations and call-to-action buttons.

3D Design

Vending Machine for Your Portfolio

We transformed Polkadot ecosystem tokens into stylish beverage cans in a futuristic vending machine. Each can reflects its project while maintaining Hydration's aesthetic, turning complex portfolio decisions into something as simple as choosing a drink. Poolside vibes and pristine lighting bridge high-tech DeFi with consumer-friendly visual language.