Years of building what matters now

AngelBlock

Connecting Investors with Startups

We designed AngelBlock's full identity and platform. A non-custodial protocol that turns complex fundraising mechanics into a transparent and secure interface for Web3 investors.

Problem solvers with aesthetic superpowers. We make your users say "damn, that's good" without knowing why. Strategic minds, artistic souls, and zero tolerance for mediocrity.

Laptop displaying AngelBlock platform with welcome message and steps to connect Metamask wallet, verify identity, and determine #THOL amount.

Three stylized power outlet icons in white and purple shades on a dark purple background.

AngelBlock website homepage with tagline 'Non-custodial, protocol based fundraising for crypto' and buttons to become an investor or apply as a startup.

Minimalist icon with a rounded square background containing a smaller circle and two dots inside.

Three framed AngelBlock promotional posters on a concrete wall, featuring crypto fundraising and investment information with purple and dark backgrounds.

Crypto fundraising is notoriously risky. AngelBlock fixes this by replacing promises with smart contracts. We bridged institutional finance and Web3, making investor protection look as good as it works.

Deliverables

About

AngelBlock is a non-custodial protocol purpose-built for on-chain fundraising. It empowers startups to raise capital transparently while safeguarding investors through milestone-based governance. By automating token distribution and vesting schedules, the platform removes intermediaries and sets a new standard for safety in the DeFi ecosystem.

White electrical outlet icon inside a rounded square on a purple background.

AngelBlock webpage section promoting staking THOL tokens and NFTs with earnings up to 21.26%, showing menu options and purple digital coins.

Purple rounded cube with a glowing smiley face on a conveyor belt against a background of textured panels.

Three illuminated posters on a gray wall promoting AngelBlock: left shows purple crypto coins with text about non-custodial fundraising, center features a glowing purple cube with a smiling face on a conveyor belt, right displays investment details with $7 million raised and a $0.50 token price.

Laptop screen showing AngelBlock dashboard welcoming user matt@angelblock.io with steps to connect Metamask wallet, verify identity, determine #THOL amount, sign SAFT document, and confirm transaction.

Digital badge displaying voting power 5.36 for Angel Block investor, alongside investment details and congratulatory message.

Branding

Friendly Symbol for Serious Finance

The challenge was to look serious enough for institutions but native enough for crypto users. We created a rounded "smiling" block symbol that makes DeFi feel human rather than robotic. The color palette shifts from deep purples to teal, allowing the brand to flex between a technical protocol and a vibrant community vibe depending on the context.

Three large blue circular disks stacked diagonally against a purple gradient background.

Abstract design of a rounded square with a circle and two small dots inside, overlaid with thin grid lines.

Purple rounded square with a white smiley face and a floating yellow halo above it.

Roll of black AngelBlock branded tape partially unrolled on a concrete surface with white and blue AngelBlock tape strips crossing underneath.

Three illuminated posters in a concrete room promoting AngelBlock crypto fundraising and investment platform.

Soft gradient background transitioning from deep navy blue to a glowing purple center.

Gradient blue to purple background with large text 'Colors' and section numbers for Color Palette, Gradients Construction, Light & Dark Mode, and Usage Example.

Purple rounded cube with a glowing smiley face symbol on a conveyor belt in a futuristic setting.

Green translucent rotating ring shape on black background with large white text reading '01 ABOUT'.

Typography overview of PolySans font with large text and descriptions of its mid-20th century style, soft-edge inktrap feature, roman style italics, and design versatility.

Text slide stating the mission to build a community of investors, supporters, and entrepreneurs developing innovation in crypto, with additional details about creating a decentralized network and using AngelBlock for raising funds and equity.

Comparison of bold and bold italic font weights showing the phrase 'AngelBlock Democratizing fundraising for the blockchain space.'

3D Design

DeFi in 3D, Block by Block

We created a series of floating cubes and glowing token assets that serve as the visual backbone of the brand. These "tech-artifacts" appear across the site and marketing materials to turn dry concepts like staking and vesting into premium structured objects that users feel they can almost touch.

Purple gift box with a bow on top against a matching purple gradient background.

Purple 3D coins with a stylized connected square and lines symbol floating against a dark background.

Eight arrangements of purple coins with embossed circuit-like designs floating or stacked against a dark background.

Website

Storytelling in Two Modes

We built a system that accommodates both "Light Mode" for institutional clarity and "Dark Mode" for crypto natives. The 3D elements guide the user through the narrative, turning the landing page into an immersive explanation of how on-chain fundraising actually works.

AngelBlock website interface showing sections for becoming an investor, applying to grow a startup, investor dashboard, platform functionality, liquidity sourcing, Angel mentor network, token supply, and protocol feature for collecting badges.

AngelBlock webpage displaying an article titled 'Stabble Milestone Voting Update: Milestone 3 & 4 Re-planning' with detailed text about CeFi and a side panel about Stabble blockchain technology.

Dark themed webpage for Tholos Token ($THOL) showing a glowing token on a pedestal with sections about gas fees, staking rewards, and priority access for stakers.

UI/UX Design

Transparency by Design

The core product is the Investor Dashboard where protection is displayed, not just promised. We designed flows for voting and vesting that make complex protocol actions feel simple. Instead of a spreadsheet, users get a visual hub where they can track fundraising progress, claim tokens, and manage their voting power through intuitive dashboards that highlight milestone achievements.

AngelBlock investor dashboard showing total investments of 13,523.43 USDT, with investment details and voting power for AngelBlock, Common, and other projects, plus milestone statuses and end date in September 2022.

Investment dashboard showing 261.09 USDT invested with 0.03% contribution and 5.36 voting power; raised $7,000,000 with a $4,000 softcap, 7 days to go, token price $0.50; investment tiers detailing standard and value investor benefits.

Circle of purple digital tokens with embossed symbols floating above a purple pedestal against a dark background.

Laptop screen displaying AngelBlock interface welcoming user matt@angelblock.io with steps to connect Metamask wallet, verify identity, determine #THOL amount, sign SAFT document, and confirm transaction.

Illustration of a digital badge labeled 'Investor AngelBlock' with a central icon resembling a smiley face against a dark blue gradient background.

AngelBlock investment interface showing an investment amount of 6,290.60 USDT, max-min investment range, balance details, and benefits including an NFT, project updates, team communication, and refund policy.

Dashboard showing 8 NFTs staked worth 682 $THOL or approximately $808.67 USD, with total staked NFTs at 3421, total supply 6900 NFTs, and market value of 1 NFT at 45.28 $THOL; includes small icons of four different NFTs and a larger image of a purple character with wings wearing a black visor.

AngelBlock staking dashboard showing 13,000 $THOL staked worth about $2,608.67 USD, 8 NFTs staked worth 682 $THOL or $808.67 USD, and options to stake or unstake $THOL and NFTs with current balance and staking rewards information.

Design System

Components That Scale

We built a library of reusable components including progress bars and wallet connectors that work seamlessly across both light and dark modes. This ensures that whether a user is staking an NFT or voting on a milestone the experience remains consistent and secure across the entire ecosystem.