Years of building what matters now

UI Design

We design experiences that make your technology feel familiar and trustworthy, even when it's revolutionary.

It’s a language between
humans and technology.
Clear hierarchy guides users
naturally while the complex
tasks become simple achievements.

The best UI just disappears.

Custom Interfaces

Templates and pre-built components look the same everywhere. We design interfaces from scratch that match how your product actually works, expressing what makes your brand different.

Prototypes

Prototypes let you test ideas in days, not months. We build mockups that feel real enough for honest feedback users and stakeholders. Change directions before development starts, not after.

Mobile Apps

Shrinking desktop interfaces to fit phones creates terrible mobile experiences. We adapt your product for touch, optimize for thumb reach, and design flows for how people actually use phones.

Design Systems

Design systems multiply your team's output. We build component libraries that speed development and maintain consistency, so teams can solve problems instead of redesigning buttons.

Cross-Platform Design

Nobody sticks to one device anymore. Mobile on the train, desktop at work, tablet on the couch. We design cross-platform systems where each version feels native but users always know it's your product.

Coming soon

Cookie3

Crypto Project's Growth Suite

Web3 analytics platform for data-driven marketing and user insights.

Their deep knowledge of web3 was evident in the innovative rebranding solutions they provided.

The final results exceeded our expectations, and we couldn't be happier with our new brand identity.

Filip Wielanier

Co-founder & CEO

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Cookie3

Coming soon

Zircuit

Layer2 blockchain with AI security

A modular zero-knowledge rollup with AI-enabled security.

Coming soon

AngelBlock

Connecting Investors with Startups

Platform for non-custodial & on-chain fundraising, transparent vesting, and automated token distribution.

Coming soon

Spark

Crypto Savings for Everyone

Savings and lending platform on the Sky ecosystem delivering yield on stablecoins.

Properly understood what we were building at Spark from day one. Their deep knowledge of DeFi shows in every design decision.

Working with them feels like having an internal team - always aligned, always moving forward.

Sam MacPherson

Co-founder & CEO

・

Spark

Coming soon

Mento

Bringing Currencies On-Chain

Decentralized FX infrastructure with 15 local currency stablecoins for payments, remittances, and cross-border settlement.

Coming soon

Mangrove

DEX with Trading Strategies

Order book DEX that lets you run trading strategies without locking your funds.

Coming soon

Optio

Global Equity Management

Manage equity, incentivize employees, stay compliant and report costs seamlessly.

Paulina at Properly efficiently turned our cap table product ideas into working prototypes, iterating quickly based on feedback.

Her proactive communication, thoughtful clarifying questions, and strong project management skills kept our collaboration on track and moving forward smoothly.

Fredrik Husevåg

Agile Lead & Full Stack Developer

・

Optio

Coming soon

Kado

Seamless Crypto On-Ramps

Bypass centralized exchanges and convert fiat to crypto using various payment methods.

We've loved working with Mat, Paulina, Bartek, and the rest of the Properly team.   

They understand crypto-specifics better than any design firm around and just "get it". It's been a joy to work with them on all things UI, UX, Branding, and Graphic Assets for 3+ years now.

Emery Andrew

Founder

・

Kado

Interfaces millions interact with

Spark

Crypto Savings for Everyone

Abax Protocol

Lending Protocol on Aleph Zero

Match-Trade Technologies

Forex Solutions for Brokers

Nomad Fulcrum

Merging DeFi, RWA, and Traditional Market

NDAX

Canadian Centralized Asset Exchange

Zircuit

Layer2 blockchain with AI security

Kado by Swapped

Seamless Crypto On-Ramps

Bitlend Finance

Lending Platform Native to BitTorrent Chain

Spark

Crypto Savings for Everyone

Cookie3

Crypto Project's Growth Suite

AngelBlock

Connecting Investors with Startups

Optio

Global Equity Management

Vanta

Programmable Privacy for Web3

Kado by Swapped

Seamless Crypto On-Ramps

Mento

Bringing Currencies On-Chain

You only get one first impression.

Make yours count.

Questions?

What exactly is UI design and how does it differ from UX design?

UI design focuses on visual and interactive elements – buttons, icons, typography, colors, and layouts. UX Design covers the entire user journey, making products functional, intuitive, and enjoyable.

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Think of it this way: UX is the architectural blueprint defining how systems work and people move through them. UI is the interior design and facade – elements creating immediate impressions, trust, and quality perception.

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For DeFi platforms or digital banks, clean, professional UI isn't just aesthetics. It's a critical signal about security, credibility, and professionalism.

Why invest in professional UI design instead of using a template?

Templates are generic – designed to fit everything, optimized for nothing. Your financial product solves specific problems for specific users.

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Professional UI design is based on understanding your business goals, user research, and data analysis. Templates can't effectively simplify complex processes like token swaps or sophisticated trading orders.

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Our process ensures every interface element guides users through complex tasks with maximum clarity and minimal friction. Result: fewer user errors, increased trust, significantly lower support costs.

How does good UI design increase revenue and user adoption?

In Web3 and FinTech, trust is everything. Professional, intuitive UI is one of the strongest trust signals.

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This translates to:

Higher conversion: Users who feel safe and understand what's happening connect wallets, deposit funds, transact
Better retention: Pleasant, easy interfaces encourage regular returns
Lower acquisition costs: Positive experiences lead to referrals and organic growth
Competitive advantage: Excellent UI differentiates when functionality is similar

What tools do you use for UI design?

Figma is our primary tool for its real-time collaboration. Your team tracks progress, adds comments, and provides feedback directly in design files.

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This transparency guarantees the final product aligns with your vision. Figma enables advanced component systems and interactive prototypes, streamlining concept to implementation.

Loved by everyone

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Properly understood what we were building at Spark from day one. Their deep knowledge of DeFi shows in every design decision.

Working with them feels like having an internal team - always aligned, always moving forward.

Sam MacPherson

Co-founder & CEO

・

Spark

We teamed up with Properly to first developer a bold, Web3 builder-friendly brand, then bring it all life through web and product design.

Their designers are incredibly open-minded and really get the blockchain industry and its unique culture.

Jan Gorzny

Co-founder

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Zircuit

It’s extremely pleasant to work with Properly, the team is very knowledgeable, adaptable, and willing to challenge the management with convincing design decisions. 

Bilal Hammoud

Founder & CEO

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NDAX

Since our first project together in 2020, I've remained a loyal client of Properly. Their design stands shoulder to shoulder with the best in the industry - but it's their process, reliability, and thoughtful feedback that truly make the difference.

In Web3, where speed and precision matter most, Properly delivers both with style and integrity.

Jakub Nalej

Founder & CEO

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NOKS

We have been working with Properly for over 3 years now on our branding, website and product design.   

They always delivered exceptional results from visual perspective and shown true understanding of Web3 and DeFi.

Matt

Founder

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KOI Finance

When working on a fast-evolving product, good collaboration between teams is crucial.

The designers at Properly not only deliver elegant and polished designs, but more importantly, they have an excellent understanding of the requirements, think creatively, and proactively come up with ideas that make our work on the application much easier.

Oskar Vu

Lead Front-End Engineer

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Spark

Over four years with Properly, collaboration feels effortless. New team members are immediately productive. Their knowledge transfer is exceptional.

Fast answers, thinking ahead, and challenging requests with better alternatives. Their crypto, DeFi, and fintech expertise combined with strong UX delivers solutions that look great and work well.

Andre Teixeira

Lead Engineer

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Stabledash

Paulina at Properly efficiently turned our cap table product ideas into working prototypes, iterating quickly based on feedback.

Her proactive communication, thoughtful clarifying questions, and strong project management skills kept our collaboration on track and moving forward smoothly.

Fredrik Husevåg

Agile Lead & Full Stack Developer

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Optio

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Always busy, never refuse to help

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UI Design

Custom Interfaces

Prototypes

Mobile Apps

Design Systems

Cross-Platform Design

Interfaces millions interact with

UI Redesign

Design System

Mobile App Design

UI Prototype

UI Redesign

Design System

Mobile App Design

UI Prototype

Questions?

What exactly is UI design and how does it differ from UX design?

Why invest in professional UI design instead of using a template?