Mangrove’s branding centers on a roots-inspired motif, paired with custom illustrations, a distinctive logo, and a vibrant color palette to showcase its Web3 features and values. This cohesive visual identity, recognized by Behance, has resonated strongly with the community, inspiring a wave of fan-art and creative engagement.

Illustrations for Mangrove’s branding are a custom-designed set, inspired by the natural ecosystem of mangroves and the animals that inhabit them. Each piece was created to reflect the project's core values and emphasize the interconnectedness of the ecosystem. This tailored approach gives the visuals a distinctive character, setting Mangrove apart from other DEX products and reinforcing its unique identity in the Web3 space.

Website stands out with its dominant green accents and sleek dark mode, creating a modern and professional look. The key UVPs of the project are presented in an intuitive and clear manner, highlighting solutions tailored to specific audience groups. The site effectively communicates the problems Mangrove solves, aligning perfectly with the project's priorities and focusing on maximum usability.

Mangrove’s order book-based DEX lists promises instead of locked commitments. Liquidity can be shared, borrowed, lent somewhere and at the same time displayed on Mangrove, ready to be sourced when (and only when) an offer is taken.