Last Updated: March 17, 2026
At Properly, we respect your privacy and we are committed to protecting your personal data. This Cookie Notice is a part of our Privacy Policy which explains how we collect, use, disclose, and safeguard your information when you visit our Website.
Definitions
All terms not defined in this Cookie Notice shall have the meaning as defined in the Terms of Service.
The following terms used in this Cookie Notice shall have the meaning set forth below:
Cookie Notice - this Cookie Notice.
EEA - European Economic Area.
GDPR - General Data Protection Regulation 2016/679 of 27 April 2016.
Personal Data - information about identified or identifiable natural person as defined in Article 4(1) of the GDPR.
Properly - Properly spółka z ograniczoną odpowiedzialnością (limited liability company) with its registered office in Warsaw, a company established under the laws of Poland, address: Augusta Cieszkowskiego 1/3, lok.8, (01-636) Warsaw, Poland, entered into the register of enterprises kept by the National Register Court, registered under no. KRS 0000940970, NIP (tax ID) 5272982244, capital PLN 5,000.00.
Services - services provided on the Website indicated in the Terms of Service.
Terms of Service - Terms of Service for the Properly Website and the Services available at https://www.properly.studio/tos.
User - the User as defined in the Terms of Service, i.e. any natural person visiting the Website or using one or more services or functionalities described in the Terms of Service.
Website - a website operated by Properly on which the Services are provided, available at: https://www.properly.studio/.
Terms relating to personal data not defined above have the meaning as defined in the GDPR.
Definition of Cookies
Cookies is a technology that allows the collection/recording of information installed on your device, which as a general rule facilitates use of the Website and the Services. Cookies are then sent back to the Website on each subsequent visit or to another website that recognizes that cookie. Cookies are used to ensure the functioning of the Website or to make the Website more effective and to provide information to the Website owners.
Cookies perform a variety of tasks, such as enabling you to navigate between pages efficiently, remembering your preferences, and generally improving your user experience. Cookies can tell us, for example, whether you have visited the website before or you are a new visitor, and they can help us tailor the advertisements you see online to increase user satisfaction, cookies may remember your language preferences or other settings of your Internet browser.
We mainly use our own cookies. We also use third-party cookies, i.e. cookies from a domain other than the domain of the visited Website, primarily for analytical activities. We may also use other technologies similar to cookies, for example HTML5 local storage, Local Shared Objects or tracking pixels. Where we refer to cookies in this Cookie Notice, we also mean such technologies.
When you visit the Website, you have the option to accept the cookies used on the Website, accept certain categories of cookies and reject others, or reject all cookies.
Types of Cookies Used
The following types of cookies are used in connection with your use of the Website and the Services.
Necessary cookies
The necessary cookies are the type of cookies that are required by the Website and the Services to function properly. For example, these types of cookies are installed to recall your privacy settings. They are set by us. They are mandatory because they are necessary for the provision of the Website and the Services.
Analytical cookies (optional)
The analytical cookies are the type of cookies that enable collecting information such as number of visits and traffic on the Website, pages visited, traffic sources, visit duration for statistical purposes. For example, these types of cookies may be installed to analyze how you navigate the Website in order to improve the performance of the Website. They may be set by us or by third-party providers engaged by us. They are optional, so we use them only with your consent.
Google may also use its own Google Analytics cookies to analyze the use of the Website and the Services and to compile statistics and reports on their operations.
Google Analytics 4 (Analytics)
_ga
Storage period: 2 years
Distinguishes unique users by a random identifier
_ga_25CP2P48XH
Storage period: 2 years
Maintains session state for GA4 properties
Events (user interactions tracked)
- Page views
- Session starts
- First visits
- User engagement (time on page)
- Scroll depth
- Outbound link clicks
- Form starts
- Form submissions
Technical data per session
- Device type (desktop / mobile / tablet)
- Browser name and version
- Operating system
- Country
- Traffic source and medium (e.g. direct, Google organic, Pinterest)
User identifier
Random Client ID, not linked to any personal data
Marketing cookies (optional)
We use Linkedin to optimize our ad campaign and retarget the Website visitors by matching their LinkedIn accounts (for more information please refer to https://business.linkedin.com/advertise/ads/insight-tag), X (Twitter) which enables to measure the Users' return on ad spend by tracking the actions Users take after viewing or engaging with our ads on X (for more information please refer to https://business.x.com/en/help/campaign-measurement-and-analytics/conversion-tracking-for-websites/about-conversion-tracking), Hubspot which collects visitor data, such as the Website activity data, IP addresses, and other online identifiers for uses such as monitoring the Website traffic (for more information please refer to https://knowledge.hubspot.com/reports/data-collected-by-the-hubspot-tracking-code).
HubSpot (Marketing)
__hstc
Storage period: 6 months
The main tracking file identifies the user between sessions
hubspotutk
Storage period: 6 months
User token, links visits to contacts in CRM
__hssc
Storage period: 30 minutes
Session track
__hssrc
Storage period: Session
Detects browser restart
Google Ads (Marketing)
_gcl_au
Storage period: 90 days
Conversion link, assigns conversions to advertising campaigns
_gcl_aw
Storage period: 90 days
Stores Google Click ID from ad click
Events (user interactions tracked)
- Page views (for audience building)
- Conversion events (form submissions, button clicks)
- Ad click source (Google Click ID / gclid)
Technical data per session
- Pages visited
- Traffic source from Google Ads campaigns
- Whether a conversion action was completed
User identifier
Google Click ID (gclid), links ad click to conversion, not personally identifying
LinkedIn Insight Tag (Marketing)
bcookie
Storage period: 1 year
Browser identifier
lidc
Storage period: 24 hours
Routing to the LinkedIn data center
li_gc
Storage period: 6 months
Stores the user's consent status
li_mc
Storage period: 6 months
Stores member consent data
Personalization cookies (optional)
We set this cookie to remember Users' consent preferences so that their preferences are respected and settings are memorized on subsequent visits to the Website. No personal data collected.
Duration
The duration for which the cookies are used depends on their type and purpose. In general, there are two main types of cookies: session cookies and persistent cookies.
Session cookies expire at the end of a given session. Persistent cookies are stored for a longer period of time on your device. They don't expire at the end of a given session. The periods are indicated above.
User's Rights
We use optional cookies only with your consent. You can withdraw the consent at any time. To manage your cookie settings and obtain more information, for example name or duration of specific cookies, you should consult our cookie management platform available here. During your first visit to the Website you can also access the cookie management platform by clicking relevant button on the cookie banner that appears at the bottom of the screen.
You can also manage cookies through your Internet browser, for example by removing all or some cookies from your device or by blocking them. This applies only to cookies used in connection with the Website or the Services which are available online through the Internet browser.
Please note that this may cause the Website or the Services to not work properly or at all. To manage cookies through your Internet browser, you should consult instructions provided by the provider of such a browser. For example, you can find some of such instructions for relevant Internet browsers on the websites of their developers: Microsoft (Internet Explorer, Edge), Google (Chrome), (Safari), Mozzila (Firefox), Opera (Opera).
Where your personal data is used in connection with cookies, you have the rights described in the Privacy Notice and can exercise them accordingly.
