The main challenge was creating a bold branding system for a family of products in the Cookie3 ecosystem. With their team launching new ideas at express pace, the pixel concept became the solution. Each sub-brand gets its own symbol built on the same design logic, keeping the family cohesive while giving every platform a unique story. A simple yet distinctive approach that accommodates future additions joining the portfolio, reflecting Cookie3's appetite for innovation.

The website serves as the best reflection of how developed Cookie3 has become. Highly expanded with numerous subpages, it features custom illustrations and animations that showcase each product's specific functionality. Rather than generic marketing visuals, every graphic element tells the story of what these platforms actually do. The extensive structure mirrors Cookie3's evolution from a single tool into a comprehensive ecosystem, with each section designed to demonstrate the unique value of their growing product family.

The design system had to adapt to give Cookie3's in-house team a solid, scalable foundation to build on. Built with unified logic using Figma variables and design tokens, it enables dark and light mode switching in just two clicks. This speeds up their internal work, crucial since they produce countless new ideas rapidly. The system solved their core problem where each product looked different stylistically, even though everything was supposed to be from Cookie3. Now they have a consistent cross-product foundation that maintains visual coherence while supporting their characteristic fast-paced development cycle.