Years of building what matters now

Cookie3

Your Crypto Growth Suite

We built Cookie3's complete brand system, design ecosystem, and website.

Pixel-based identity that scales with their fast-moving product family across 350+ blockchain clients.

Problem solvers with aesthetic superpowers. We make your users say "damn, that's good" without knowing why. Strategic minds, artistic souls, and zero tolerance for mediocrity.

Sidebar menu of Cookie3 dashboard showing navigation options like Home, Website Analytics, On-chain Explorer, Token Analytics, Airdrop Shield, and Actions such as Campaigns and Conversion Events.

Dashboard displaying Token Retention Rate graph, Wallet Activity Metrics with wallet icons, and User Acquisition Cost breakdown with Airdrops, DAO Engagement, and KOLs percentages.

Empty conference room with a large screen displaying Cookie3 crypto growth suite dashboard and analytics charts.

Open laptop displaying a website homepage with the headline 'From Yaps to Swaps, Track It All.' and green gradient elements.

Text showing 64% as the reduction in clients’ marketing spend, with wallet icons above.

Bar chart showing KOL Performance with engagement rates over the last 7 days, ranging from 1.5% to 10%, with 10% being the highest engagement rate.

Building a cohesive brand when you ship fast? Cookie3's pixel concept solved it. Each sub-brand gets its own symbol using the same grid logic, making it future proof. Unified but unique.

Deliverables

About

Cookie3 is a Web3 analytics platform tracking user interactions, engagement, and conversions across onchain and offchain data. Trusted by Mantle, Polygon, and Polkastarter, the platform identifies KOLs, detects inorganic activity, and analyzes transaction patterns. What started as a single tool evolved into a complete ecosystem including KOL Intelligence, Charts, and Business solutions.

dApps and Projects Integrated

350+

Wallets Analyzed

1.2B+

Multchain Transaction Processed

15.5B+

Dashboard card titled 'Cookie3 Shield' showing a heatmap calendar from November to April with varying shades of green and gray squares and text 'Secure your next Airdrop with powerful Analytics'.

Billboard on a gray wall displaying text: 'Insights baked with precision. Unlocking world of blockchain analytics, providing deep insights into user behaviour with precision.'

Heatmap showing narrative trends by language from January to September with English, Spanish, French, Russian, and Chinese; colors range from light green to dark green indicating values from 1K to 5K.

Green circular progress chart showing 70% in green and 30% in white with text 'up to 70%' and caption 'Reduced Customer Acquisition Cost'.

Tables showing most popular ERC20 tokens and NFT collections held by selected wallets with their USD values.

Close-up of a black circular device with a pixelated heart icon on a green background, connected to green and black striped cords.

White pixelated cookie icon with three pixel crumbs on a black background next to the text starting with 'Coo'.

User interface cards showing metrics such as User Lifetime Value with liquidity providing and staking charts, Token Retention Rate graph, Wallet Activity Metrics with crypto wallet icons, and User Acquisition Cost with airdrop and engagement bars.

Branding

Pixel Logic for Product Families

Cookie3 launches products fast, so we built a pixel system that scales with them. Each sub-brand gets its own symbol using the same grid logic, staying cohesive while telling unique stories. The pixel concept works everywhere: logos, merch, motion, marketing.

Hand holding a green paper bag with the text 'Cookie3' and 'Baked with precision.' printed on it.

Diagram showing two connected rounded squares with corner radius up to one-quarter of the shorter width, on a dark grid background.

Presentation of Helvetica Now Font Family showing Helvetica Now Display for headlines, Helvetica Now Text for body, and Helvetica Now Micro for charts.

Palette of neutral and mint color swatches with hex codes ranging from light to dark shades on a black background.

Dark conference room with empty chairs facing a large screen showing Cookie3 crypto growth suite dashboard with graphs and statistics.

Green and black business card for Cookie3, displaying contact information of Filip Wielanier, Co-founder & CEO, with email and phone number.

Green stickers on a black laptop near keyboard, including pixelated heart designs and text saying 'Cookie3' and 'Insights baked with precision'.

Open laptop on white surface displaying Cookie3 webpage with headline 'From Yaps to Swaps, Track It All' and green call-to-action buttons.

Three Instagram story screens showing Cookie3 branding with green and black backgrounds; texts read 'Unwrap Secrets, Bite into Data' and 'Insights baked with precision.'

Diagram showing corner radius guidelines with two shapes on grids illustrating max 1/4 and min 1/8 corner radius of the shorter width.

Text reading 'Helvetica Now Font Family®' in white and green on a black background.

Typography guide showing Helvetica Now font family with Display Medium, Text Regular, and Micro Regular styles including sample alphabet and numbers.

Design guide showing fonts in use for Cookie3, with headline in Helvetica Now Display Medium, body copy in Helvetica Now Text Regular, and caption in Helvetica Now Micro Regular, on a black and white background.

Motion Design

Bringing Data to Life

Motion shows how Cookie3's platform actually works. Animated flows visualize data moving from onchain to offchain, user journeys and insights being generated in real time. Instead of static explanations, motion makes the platform's features immediately clear and easy to understand.

Website

Website That Grows With Them

Cookie3 evolved from a single tool into a full growth suite, so the website needed to show that journey. Each section uses custom illustrations that demonstrate real functionality, not generic tech visuals. Product pages get tailored layouts showing exactly what each tool does. Case studies with actual client results. Resource hub for onboarding new users. Built in Webflow with smooth performance despite heavy animation throughout.

Gantt chart showing three categories: KOL Intelligence in green with tasks KOL Research, KOL Matchmaking, and KOLs Onboarding; Analytics in blue with tasks Marketing Budget Optimization, Website Attribution, Community Building, On/off chain Conversion Tracking, Ad targeting, and Partnerships; and Community Engagement in yellow with tasks Onchain x Social Engagement Airdrop and Co-Marketing, spanning from October to February.

Website screenshots showing Cookie3 case studies with X8C and Flooz, highlighting X8C's 6x trading volume increase and 6% share of voice on Twitter.

Yellow text on black background showing 64% reduction in clients' marketing spend.

Circular diagram with a shield icon in the center surrounded by various illustrated character avatars within concentric circles labeled Onchain, Social, and Network.

Dark-themed banner with text 'The secret to a real community? Ask St3cu.' and a lime green button labeled 'Book a demo' alongside a stylized circular design with a shield icon.

Website interface showcasing real-time KOL insights, engagement analytics, client testimonials, and resources with user-friendly data visualizations and green-accented design.

UI Design

Data That Makes Sense

Complex analytics need interfaces that actually explain what's happening. We designed Cookie3's product UIs to make transaction patterns, KOL activity, and user journeys immediately clear. Color-coded insights, intuitive dashboards, and visual hierarchies that guide users from data to decisions. No analytics degree required.

Search interface for tokens with a list showing Ethereum (ETH), Polygon (MATIC), Ethereum (LINK), Polkadot (DOT), and Avalanche (AVAX).

Heatmap showing narrative trends from January to September across five languages: English, Spanish, French, Russian, and Chinese, with darker green squares indicating higher narrative counts.

Score card showing level 80 Legendary with a score of 4,745 and a 12% increase indicated by green dots in a semi-circle.

Two tables showing popular ERC20 tokens and NFT collections held by selected wallets with their USD value, including Mog Coin, Ethereum, Pepe, and Milady, PudgyPenguins NFTs.

Sidebar menu of Cookie3 dashboard with options: Home, Website Analytics, On-chain Explorer, Token Analytics, and Airdrop Shield.

Digital dashboard showing cards labeled User Lifetime Value, Token Retention Rate with a 3-month trend line, Wallet Activity Metrics with icons, and User Acquisition Cost with blue progress bars.

Content Quality Scoring panel with categories: 30% high quality content, 44% low engagement, 14% low TVL, and 12% irrelevant content, with a See details button.

Stacked bar chart showing wallet addresses by balance value in USD from January to June, divided into three categories: under $100, $100 to $1,000, and $1,000 to $100,000.

Dashboard panel titled Community Engagement showing stats: 100K Community Champions with 3593 legible users and 2921 fake accounts and Sybils, with buttons and descriptive text about building community.

Screen for connecting a digital wallet showing installed options MetaMask and WalletConnect, recommended wallets Rabby Wallet, Trust Wallet, OKX, Coinbase, and Taho, with a green button labeled Get a wallet.

Cookie3 web dashboard showing Web3 marketing features including easy onboarding, integration, reduced customer acquisition cost, Google Analytics cooperation, targeted ads on X, Web3 community analysis, and audience segmentation.

Design System

Built to Scale Fast

Cookie3 ships products constantly, so their design system needed to keep up. Unified components, color tokens, and documentation let their team build new tools without redesigning basics. Dark/light mode switches in two clicks through Figma variables.

The pixel grid extends into every interface element, keeping the whole ecosystem visually aligned. New products launch faster while looking like they belong together.

Dashboard showing Cookie3 Affiliate Community Campaign live announcement, analytics on eligible users and bots for airdrop, POL holders info, and Cookie3 Shield airdrop analytics calendar from November to April.

Their deep knowledge of web3 was evident in the innovative rebranding solutions they provided.

The final results exceeded our expectations, and we couldn't be happier with our new brand identity.