Portrait of a man with short brown hair and glasses wearing a black shirt indoors.Smiling man with glasses, short dark hair, and beard wearing a black shirt, standing in front of a dark decorative background.
Matt, Co-Founder & Design Lead
Lukasz, Business Development

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Tell us what you're working on. We'll help you figure out what to focus on first.
What you get
  • Users that convert, not just visit
  • A product that looks like you imagine
  • Confidence in what to build next
  • Design your competitors will notice
  • Faster launch with fewer wrong turns
We've designed DeFi apps managing $7B+ in TVL. We can probably help with yours.
What you get
  • Complex DeFi mechanics turned into intuitive experiences
  • Product that users understand without a tutorial
  • Tested and iterated before development starts
  • Design system that keeps your team shipping fast
  • Full process from research to dev handoff in 6 weeks
Consider us hired. You get a dedicated design team without the overhead or hiring headaches.
What you get
  • Senior designers who learn your product deeply
  • Consistent quality, no re-explaining every project
  • Full specialist team under one roof
  • No chasing, no handholding, no surprises
  • Long-term partners invested in your success
We'll handle design across your entire ecosystem like we're in-house.
What you get
  • Faster time to market for your startups
  • Consistent quality across every brand
  • One design partner instead of multiple agencies
  • Senior team that can lead, not just execute
  • Pricing built for portfolio scale
Let's make it better. Tell us what's not working and we'll rebuild it right.
What you get
  • Clear picture of what's holding your site back
  • A complete redesign, not a patch job
  • Built in Webflow, yours to manage after launch
  • Works perfectly on every device
  • Interactions that make your site feel alive
Tell us about your vision and we'll create everything you need to go live.
What you get
  • Strategic direction, locked in
  • A look that works everywhere
  • Logo and guidelines your team can use
  • Social presence people recognize as yours
  • Ready to launch from day one
Ready to rebrand? Tell us who you are and we'll show you who you could be.
What you get
  • Strategic clarity, from day one
  • Multiple creative directions to choose from
  • A brand identity you believe in
  • Social presence, ready to post
  • Consistent everywhere, without guessing

Thanks for reaching out!
We'll be in touch within 24 hours

Within the next few minutes, you'll receive:

  • Meeting invitation for our discovery call.
  • Custom PDF with our process, approach, and pricing estimation.
Oops! Something went wrong while submitting the form.

Thanks for reaching out!
We'll be in touch within 24 hours

Within the next few minutes, you'll receive:

  • Meeting invitation for our discovery call.
  • Custom PDF with our process, approach, and pricing estimation.
Oops! Something went wrong while submitting the form.

Thanks for reaching out!
We'll be in touch within 24 hours

Within the next few minutes, you'll receive:

  • Meeting invitation for our discovery call.
  • Custom PDF with our process, approach, and pricing estimation.
Oops! Something went wrong while submitting the form.

Thanks for reaching out!
We'll be in touch within 24 hours

Within the next few minutes, you'll receive:

  • Meeting invitation for our discovery call.
  • Custom PDF with our process, approach, and pricing estimation.
Oops! Something went wrong while submitting the form.

Thanks for reaching out!
We'll be in touch within 24 hours

Within the next few minutes, you'll receive:

  • Meeting invitation for our discovery call.
  • Custom PDF with our process, approach, and pricing estimation.
Oops! Something went wrong while submitting the form.

Thanks for reaching out!
We'll be in touch within 24 hours

Within the next few minutes, you'll receive:

  • Meeting invitation for our discovery call.
  • Custom PDF with our process, approach, and pricing estimation.
Oops! Something went wrong while submitting the form.

Thanks for reaching out!
We'll be in touch within 24 hours

Within the next few minutes, you'll receive:

  • Meeting invitation for our discovery call.
  • Custom PDF with our process, approach, and pricing estimation.
Oops! Something went wrong while submitting the form.

Thanks for reaching out!
We'll be in touch within 24 hours

Within the next few minutes, you'll receive:

  • Meeting invitation for our discovery call.
  • Custom PDF with our process, approach, and pricing estimation.
Oops! Something went wrong while submitting the form.

AI Product Design Agency

Ideas,
insights, approaches.

The interface is where AI earns trust, or loses it.

Problem solvers with aesthetic superpowers. We make your users say "damn, that's good" without knowing why. Strategic minds, artistic souls, and zero tolerance for mediocrity.

Here's what makes AI products work:
users understanding
what's happening,
trusting the outcomes,
and feeling in control.


We build that through transparent processes,
explainable predictions
and designs that respect
human decision-making.
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Harbor: AI platform that transforms ideas into automated interactions
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Sentient: Brand identity for an Open AGI ecosystem
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Bagel: Open Source Superintelligence
We bring quality and industry
knowledge to complex products.
Our services cover what you
need to launch and scale.

It's not a logo. It's not a promise. It's a result. We design the feeling your product creates, an identity that shapes how your solution is perceived, remembered and valued. Make it unforgettable.

UX is the invisible force that converts browsers into loyal users. We transform complexity into intuitive journeys, so users act with confidence and your product grows with ease.

Behind every successful product is an interface users love. We design visual experiences that make your technology feel familiar and trustworthy, even when it's revolutionary.

Build once, use everywhere. We turn design vision into consistent execution across every device, platform and product line. Fragmented interfaces become cohesive experiences with clean handoffs.

Good websites inform. Great websites transform. We create digital experiences where every element has purpose. Websites that guide users from first click to conversion, building trust at every step.

From design to live site in weeks, not months. Your designs go live when your business needs them, not when development finally finishes. Timing is everything, and we know it.

Static tells stories. Motion makes them unforgettable.

 We design animations that make users stop scrolling and start watching. Movement that explains, engages, and converts.

Flat is boring. Your vision needs more than regular mockups. Time to add another dimension that makes users stop, look, and engage. We build immersive experiences that bring concepts to life.

It's not a logo. It's not a promise. It's a result. We design the feeling your product creates, an identity that shapes how your solution is perceived, remembered and valued. Make it unforgettable.

UX is the invisible force that converts browsers into loyal users. We transform complexity into intuitive journeys, so users act with confidence and your product grows with ease.

Behind every successful product is an interface users love. We design visual experiences that make your technology feel familiar and trustworthy, even when it's revolutionary.

Build once, use everywhere. We turn design vision into consistent execution across every device, platform and product line. Fragmented interfaces become cohesive experiences with clean handoffs.

Good websites inform. Great websites transform. We create digital experiences where every element has purpose. Websites that guide users from first click to conversion, building trust at every step.

From design to live site in weeks, not months. Your designs go live when your business needs them, not when development finally finishes. Timing is everything, and we know it.

Static tells stories. Motion makes them unforgettable.

 We design animations that make users stop scrolling and start watching. Movement that explains, engages, and converts.

Flat is boring. Your vision needs more than regular mockups. Time to add another dimension that makes users stop, look, and engage. We build immersive experiences that bring concepts to life.

From early-stage startups to protocols managing billions

Questions?

What does an AI design agency do?

We're design partners for AI, so we cover the whole thing a person judges the product on. The brand, the product UX, the interface where the model actually meets a human. Clever models still fail if the interface confuses people, and that's the part we own.

How do you design AI products people trust?

Trust comes from clarity and control. We show people what the AI is doing, why, and how to steer or override it, so it feels like a tool they're driving, not a black box making decisions at them.

Do you design the brand and the product, or just one?

Both, and they belong together. An AI brand that feels warm but ships an intimidating product doesn't build trust. We design the identity and the interface side by side so they hold up when someone actually uses it.

How do you make AI feel human, not robotic?

That's become a bit of a specialty. On Sentient's rebrand we built a brand that makes open AGI feel human rather than cold, using real craft over generic tech clichés. The same thinking goes into the product: warm copy, honest states, and moments that feel considered.

‍

Which AI companies have you worked with?

AI and AI-adjacent teams including Sentient Foundation (open AGI), Noks (AI Agents), and more - full case studies coming soon.

‍

Can you make complex AI features explainable?

Yes, that's most of the job. We turn model outputs, confidence, and controls into something a normal person can read and act on, without dumbing it down for the power users.

How fast can you brand or design an AI product?

Usually weeks, not the year a big agency quotes. We're small and move fast, which suits AI teams shipping to a moving target.

What our clients say

Founders
Founders
Founders
Founders
Founders
Founders
Founders
Founders

Properly understood what we were building at Spark from day one. Their deep knowledge of DeFi shows in every design decision.

Working with them feels like having an internal team - always aligned, always moving forward.

Sam MacPherson
Co-founder & CEO
・
Spark
Founders

Working with Properly on Sentient's rebrand was a great experience from start to finish. They understood the brief quickly and delivered something the team is really happy with.

Strong work, and a clear step forward for the brand.

Sachi Kamiya
Director
・
Sentient Foundation
Founders

Properly is more than a design studio, they're your creative partner.

Properly went above and beyond to help us realize our vision for our brand identity and visual language. Their team offers a rare combination of operational excellence, creativity, and technical ability.

Shimon Newman
Founder & CEO
・
Moto Card
Founders

We've loved working with Mat, Paulina, Bartek, and the rest of the Properly team. 



They understand crypto-specifics better than any design firm around and just "get it". It's been a joy to work with them on all things UI, UX, Branding, and Graphic Assets for 3+ years now.

Emery Andrew
Founder
・
Kado
Founders

We teamed up with Properly to first developer a bold, Web3 builder-friendly brand, then bring it all life through web and product design.

Their designers are incredibly open-minded and really get the blockchain industry and its unique culture.

Jan Gorzny
Co-founder
・
Zircuit
Founders

Working with Properly on our branding was great. They got what we were trying to build and created something that actually feels right for Stablewatch.

The clean look really helped us stand out from other analytic tools.

Piotr Saczuk
Founder & CEO
・
Stablewatch
Founders

It’s extremely pleasant to work with Properly, the team is very knowledgeable, adaptable, and willing to challenge the management with convincing design decisions.


Bilal Hammoud
Founder & CEO
・
NDAX
Founders

Their deep knowledge of web3 was evident
in the innovative rebranding solutions they provided.

The final results exceeded our expectations, and we couldn't be happier with our new brand identity.

Filip Wielanier
Co-founder & CEO
・
Cookie3
Founders

Let's design AI people actually want to use

Skip the part where you explain your industry

Lukasz Photo
Matt Photo
Lukasz & Matt

Both with deep finance backgrounds, 
from DeFi protocols to regulated brokers.