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JMJ Mach

Phygital Luxury Watches

Brand identity, 3D product visuals, and website for a luxury watchmaker merging hand-printed dials with NFT authentication.

Problem solvers with aesthetic superpowers. We make your users say "damn, that's good" without knowing why. Strategic minds, artistic souls, and zero tolerance for mediocrity.

Street advertisement showing a wristwatch with a red strap on a wrist and the text '1-100 Unique Timepieces'.
Logo with stylized M above the word MACH in white on a dark background.
Black wristwatch with blue leather strap and a detailed face showing 'MACH' branding, set against a light gray background with black abstract lines and text saying First Collection Sale.
Website page showing MACH Cographix 002 watch with a black dial, silver case, and blue leather strap alongside details about the watch and a claim button.
Young man wearing a white zip-up jacket and a red-strapped wristwatch, looking directly at the camera.
Stack of black business cards with the purple TIXY logo and a white card showing contact details for Stawek Ostruszka, Founder.
Three wristwatches with black dials and large white hour markers, featuring red and blue leather straps.
Luxury watchmaking meets NFT authentication. We designed JMJ Mach from logo to website, building a brand around 100 unique timepieces.
Deliverables
1.
Branding
2.
3D Design
3.
Website
About

JMJ Mach creates phygital luxury timepieces. The Cographix collection features hand-printed anime-inspired Jupis characters on each dial, paired with NFC-embedded NFTs for verifiable ownership.

White MACH logo with a stylized geometric emblem above the word on a dark blue background.Close-up of a person wearing a silver wristwatch with a blue leather strap and black dial, adjusting their collar of a white jacket.Silver wristwatch with a black face, white hour markers, and a blue leather strap featuring a small cartoon character on the dial.Young man wearing a white zip-up jacket and a red-strapped wristwatch, looking directly at the camera.Two social media posts by jmjmach; left post says 'ENTER WORLD OF Jupis' with small black and white character drawings; right post shows a black watch with a blue strap and text 'FIRST COLLECTION SALE' with MACH logo.
Branding

Craftsmanship Meets Digital Ownership

The shield symbol ties the physical watch to its digital certificate. Guidelines cover social media, advertising, and print, keeping the identity consistent from Seoul production shots to Instagram drops.

white backgroundwhite backgroundjmj mach company logo
Close-up of a black wristwatch with blue leather strap and white hour markers, featuring an anime-style character on the dial, labeled The Cographix Collection.Silver wristwatch with a black dial, white hour markers and hands, a blue leather strap, and a colorful small graphic near the 9 o'clock position, set against a dark blue background with the MACH logo below.
Page with five black-and-white cartoon characters around centered text about creating a unique watch with graphics that connect personally.
Round wristwatch with a blue textured leather strap and a dark face featuring a small cartoon character illustration near the 9 o'clock position.Large outdoor advertisement featuring a wristwatch with a red band and black dial on a person's wrist, with text stating '1-100 UNIQUE TIMEPIECES' and the brand name MACH.
white backgroundwhite backgroundText reading 'ENTER THE WORLD OF Jupis' with 'Jupis' in stylized script on a white rectangular background.
Close-up of a MACH Cographix wristwatch with a blue leather strap on dark blue background, featuring bold white hour markers and hands.Close-up of a woman wearing a white shirt, beige scarf, and a wristwatch, touching her neck with a thoughtful expression in an urban setting.
white backgroundwhite background
Dark blue background with white text reading 'MACH BRAND GUIDELINES' and a small book icon above the word MACH.Black MACH logo with stylized M icon above the text on a light gray background.Grayscale brand color palette with white, black, and three shades of gray showing their HEX, RGB, and CMYK codes.Close-up of a Mach Cographix wristwatch with a light blue strap and black case, alongside text describing the brand's story and collection details.Brand guidelines showing accent colors with samples of midnight blue and soft apricot along with their HEX, RGB, and CMYK values.Page titled 'SKETCHES' from Mach brand guidelines showing three examples of black hand-drawn abstract lines on a white background.
Dark blue background with white text reading 'MACH BRAND GUIDELINES' and a small book icon above the word MACH.Black MACH logo with stylized M icon above the text on a light gray background.Grayscale brand color palette with white, black, and three shades of gray showing their HEX, RGB, and CMYK codes.Close-up of a Mach Cographix wristwatch with a light blue strap and black case, alongside text describing the brand's story and collection details.Brand guidelines showing accent colors with samples of midnight blue and soft apricot along with their HEX, RGB, and CMYK values.Page titled 'SKETCHES' from Mach brand guidelines showing three examples of black hand-drawn abstract lines on a white background.
Three social media posts showcasing MACH brand: first with text 'Enter World of Jupi’s' surrounded by small character illustrations, second featuring a blue-strapped watch with text 'First Collection Sale,' and third partially showing another watch with text '1-100 Timepieces.'Dark blue brand guidelines cover page with white text reading 'Brand in Use' and '05' plus buttons labeled 'Social Media' and 'Adverts'.Website brand guideline page showing a wristwatch with a blue strap against a dark blue background, labeled 'THE COGRAPH.'Four 3D renderings of a wristwatch with a black face and blue strap against a gray background, accompanied by text about 3D assets and a download button.Outdoor billboard advertising a wristwatch with blue strap and black face, promoting JMJ MACH COAGRAPHIX first collection sale on 22.04.2024.Six monochrome cartoon character portraits in circular frames with pastel backgrounds, displayed in two rows of three on the right side, with text and a download button for 'JUPIS' brand assets on the left.
Three social media posts showcasing MACH brand: first with text 'Enter World of Jupi’s' surrounded by small character illustrations, second featuring a blue-strapped watch with text 'First Collection Sale,' and third partially showing another watch with text '1-100 Timepieces.'Dark blue brand guidelines cover page with white text reading 'Brand in Use' and '05' plus buttons labeled 'Social Media' and 'Adverts'.Website brand guideline page showing a wristwatch with a blue strap against a dark blue background, labeled 'THE COGRAPH.'Four 3D renderings of a wristwatch with a black face and blue strap against a gray background, accompanied by text about 3D assets and a download button.Outdoor billboard advertising a wristwatch with blue strap and black face, promoting JMJ MACH COAGRAPHIX first collection sale on 22.04.2024.Six monochrome cartoon character portraits in circular frames with pastel backgrounds, displayed in two rows of three on the right side, with text and a download button for 'JUPIS' brand assets on the left.
3D Design

Product Renders for a Limited Collection

3D renders showcase dial details, case finishing, and strap textures from angles a camera can't reach. We also produced animations bringing each timepiece to life across social and web.

Close-up of a Mach Cographix wristwatch with large white hour markers, skeletonized hands, and a small anime-style character illustration on the dial.
Close-up of Mach Cographix wristwatch with black dial, white hour markers, and blue leather strap, featuring a small anime-style character illustration.
Website

Collection Showcase with NFT Pairing

Each watch page pairs physical specs with NFT ownership data. The Jupis universe, Cographix story, and a blog covering the creation process behind each dial.

Webpage showing Cographix 002 watch with black dial, silver casing, and blue leather strap, featuring a small anime-style character illustration on the dial.Close-up of a silver wristwatch with a black dial and blue fabric strap.
Product page featuring a silver Mach Cographix wristwatch with a blue leather strap and a small illustrated character on the dial, alongside details of the watch and an NFT named Jupi with rarity common, green background color, and gloves apparel.Website page showcasing a blue leather strap watch with a dark blue dial and an astronaut design, alongside blog titles and descriptions about the Cographix watch collection.
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Kado: Originally backed by Circle Ventures and now acquired by Swapped, serving 1.75M+ users across 150+ countries with 40+ payment methods.
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