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Matt, Co-Founder & Design Lead
Lukasz, Business Development

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Tell us what you're working on. We'll help you figure out what to focus on first.
What you get
  • Users that convert, not just visit
  • A product that looks like you imagine
  • Confidence in what to build next
  • Design your competitors will notice
  • Faster launch with fewer wrong turns
We've designed DeFi apps managing $7B+ in TVL. We can probably help with yours.
What you get
  • Complex DeFi mechanics turned into intuitive experiences
  • Product that users understand without a tutorial
  • Tested and iterated before development starts
  • Design system that keeps your team shipping fast
  • Full process from research to dev handoff in 6 weeks
Consider us hired. You get a dedicated design team without the overhead or hiring headaches.
What you get
  • Senior designers who learn your product deeply
  • Consistent quality, no re-explaining every project
  • Full specialist team under one roof
  • No chasing, no handholding, no surprises
  • Long-term partners invested in your success
We'll handle design across your entire ecosystem like we're in-house.
What you get
  • Faster time to market for your startups
  • Consistent quality across every brand
  • One design partner instead of multiple agencies
  • Senior team that can lead, not just execute
  • Pricing built for portfolio scale
Let's make it better. Tell us what's not working and we'll rebuild it right.
What you get
  • Clear picture of what's holding your site back
  • A complete redesign, not a patch job
  • Built in Webflow, yours to manage after launch
  • Works perfectly on every device
  • Interactions that make your site feel alive
Tell us about your vision and we'll create everything you need to go live.
What you get
  • Strategic direction, locked in
  • A look that works everywhere
  • Logo and guidelines your team can use
  • Social presence people recognize as yours
  • Ready to launch from day one
Ready to rebrand? Tell us who you are and we'll show you who you could be.
What you get
  • Strategic clarity, from day one
  • Multiple creative directions to choose from
  • A brand identity you believe in
  • Social presence, ready to post
  • Consistent everywhere, without guessing

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Years of building what matters now
Web3DeFiAIFintech
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Alephoria

Ecosystem Airdrop Campaign

We designed the campaign identity and web experience for Alephoria.

A massive ecosystem initiative for Aleph Zero that turns technical milestones into a vibrant, gamified user celebration.

Problem solvers with aesthetic superpowers. We make your users say "damn, that's good" without knowing why. Strategic minds, artistic souls, and zero tolerance for mediocrity.

Two purple capsules inside a translucent bubble floating above a grassy hill with green and reddish-pink patches and a small rock.
Pink stylized text reading 'ALEPHURIA' on a dark purple background, with a bubbly, distorted font style.
Large billboard on a building with purple background and text 'LET'S GET ALEPHORIC!' above a hill with green and pink grass.
Bold white text on a pink background reading 'LET'S GET ALEPHORIC!'
Four horizontal stripes in shades of purple and pink from top to bottom: bright pink, light lavender, medium purple, and dark purple.
Purple and pink abacus beads next to a large purple tube-shaped object on a textured patch of grass and small plants with reddish and green foliage.
Green bench with an advertisement reading 'LET'S GET ALEPHORIC!' alongside a moss-covered sculpture of a reclining human figure.
Most crypto campaigns are just transaction lists. We turned Alephoria into a digital dreamscape that bridged the gap between cold infrastructure and pure community hype.
Deliverables
1.
Branding
2.
Website
About

Alephoria stood as the central gateway to the Aleph Zero ecosystem. It consolidated complex activities (from liquid staking to trading) into a single campaign hub where users discovered projects and unlocked rewards across the network.

Branding

Visualizing Euphoria

We traded cold tech aesthetics for an old-school hippie vibe. The identity mixed psychedelic nostalgia with modern 3D surrealism, using bubble typography and mossy textures to visualize the feeling of pure euphoria.

The word 'ALEPHORIA' in a bold, distorted pink font on a dark purple background.Vertical color palette with labeled blocks: Corbeau black, Blackcurrant dark purple, Plum medium purple, Dreamy light lilac, Moonraker very light lilac, Pure White, and Pink Orchid bright pink.
Clash Display font sample showcasing uppercase alphabet, numbers, symbols, and special characters in bold pink on dark background.Green metal bench with a dark purple advertisement reading 'LET'S GET ALEPHORIC!' and a grassy hill design in pink and green.
Large purple billboard on a building reading "LET'S GET ALEPHORIC!" with green and red grassy hills and the website ALEPHORIA.COM.
Colorful abacus with pink, purple, and yellow beads lying on vibrant grass and moss with pink mushrooms in the background.
Silver bubble-like letters spelling 'ALEPHORIA' on grass with purple and yellow flowers and scattered rocks.
Close-up of a large rock surrounded by green grass and small purple and orange wildflowers.
Website

The Campaign Hub

We designed a microsite that served as the campaign's mission control. Rather than a complex tool, it was built as a streamlined information deck that guided users through the ecosystem's expansion.

Computer monitor displaying colorful 3D text 'ALEPHURIA' surrounded by vibrant, fuzzy, and organic shapes on a purple background.
Alephoria homepage showcasing Aleph Zero ecosystem with colorful cards and live campaign details on a purple background.Website interface split in two: left side shows text urging users to check NFT mint eligibility with a connect wallet button, right side features a colorful, mossy tunnel opening with 3D text 'ALEPHORIA' and various symbols including an abacus and coin logos.
Working with Properly has been a pleasure for us.
It's a team of experts not only in design but also in Web3 – they deeply understand the things they create and make them simple and beautiful for the users.

This is not our first collaboration and certainly
not the last!
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Mateusz Raczyński
Marketing Manager
・
Cardinal Cryptography
Next project
Common: Mobile and web app to manage crypto assets across multiple chains without exposing financial data on-chain.
See full case study
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