black logo

Optio:

Motivate your team with equity
Optio make the world of company equity approachable for anyone by combining their financial expertise, user-friendliness, and dedication to provide a first-class customer experience. The world of equity-based remuneration may be hard to understand. Optio help you at all stages of the equity incentive life cycle.
Branding
Product Design
Design System
3D Design
Key Visual

What is Optio?

Optio helps businesses incentivize employees, manage equity, stay compliant, and report costs with our software and advisory.

The world of equity-based remuneration may be hard to understand.
Optio helps you at all stages of the equity incentive life cycle.
Logotype
The image features the symbol of Optio, designed with a sleek, circular shape divided into two interlocking segments, creating a sense of balance and unity. The light blue symbol sits against a rich blue background, emphasizing clarity and professionalism. The design suggests interconnectedness and support, reflecting Optio's mission to make the complex world of company equity accessible and easy to understand. The clean lines and geometric structure convey a sense of precision, aligning with Optio’s dedication to providing user-friendly and expert-driven equity solutions.
Symbol
The image displays the logotype design process for Optio, focusing on the construction of the brand's name. It features the letters "OPTI" arranged with precise geometric guidelines and grid lines, illustrating the careful alignment and spacing used to create a balanced and modern look. The design elements emphasize clarity and professionalism, with clean, bold typography that reflects Optio's commitment to making the complexities of company equity approachable and user-friendly. The structured layout highlights the attention to detail, symbolizing Optio's expertise and dedication to providing a streamlined customer experience.
Logotype

Brand Strategy

Our mission is to create the feeling of ownership, aligning employees and shareholders interests. Within the framework of share-based payments we help companies structure the optimal incentive scheme, maximizing the perceived value amongst employees and participants.
The image showcases the brand book for Optio, providing a comprehensive overview of the company's visual identity and design guidelines. It includes sections on brand colors, typography, logo usage, iconography, and visual style. The layout highlights the brand’s primary colors, such as shades of blue, grey, and black, which are used to maintain a consistent, professional look. Key components include examples of how the Optio symbol and logo should be applied across different backgrounds, emphasizing versatility. There are detailed explanations of symbol construction and the geometric precision behind the logo, showcasing the brand’s emphasis on clarity and simplicity. Typography guidelines outline the use of different weights like Light, Regular, SemiBold, and Bold to ensure readability and uniformity in communications. The brand book also features a section on user interface visuals, reinforcing the user-friendly approach of Optio’s platform. This cohesive design system reflects Optio’s mission to make equity-based remuneration straightforward and approachable, ensuring a consistent brand experience throughout all customer interactions.
Brandbook
Brandbook
The image features a billboard advertisement for Optio, prominently placed against a clear sky. The ad showcases a simple yet impactful message: "Motivate your team with equity," accompanied by a call-to-action, "start now!" The design uses a clean, modern style, with a gradient background transitioning from teal to white, aligning with Optio's branding. The Optio logo appears at the top left, maintaining brand visibility while emphasizing the key message. This ad highlights Optio’s focus on making equity-based incentives accessible and appealing for businesses looking to engage their teams effectively through equity options. The overall design is straightforward and inviting, aiming to attract companies interested in leveraging equity for employee motivation.
Ads

Logo

The symbol is constructed on the basis of two perfect circles cut horizontally offset from each other by exactly the thickness of the circle, so that the corners of half the circle perfectly meet.
The image shows an Instagram post from Optio's account, "optio.incentives," featuring a playful scene of a person playing ping-pong. In the background, a neon sign reads, "NO OPTIONS NO FUN," capturing the lighthearted and engaging tone of the brand. The image emphasizes the concept that having options, such as equity-based incentives, adds value and excitement. The setting suggests a casual, modern workspace, aligning with Optio's focus on creating an appealing, people-centered approach to equity management. The post is designed to resonate with companies and individuals interested in making the equity process more enjoyable and rewarding.
Ads
The image showcases the symbol of Optio, featuring a bold, black circular design that is divided into two interlocking segments. This geometric and minimalistic logo represents connection, balance, and continuity—qualities that align with Optio's goal of simplifying the complex world of equity incentives. The symbol’s clean lines and symmetry suggest a professional and approachable brand, emphasizing Optio’s commitment to clarity and support throughout the equity incentive life cycle. Set against a light background, the design maintains a modern and refined look, making it easily recognizable and versatile for various applications.
Symbol

Visual Identity

We have created a visual communnication based on 3D graphics related to the coins available on the NDAX platform. This allows us to introduce visual consequence at different stages of the product, from marketing through the website ending on the application.
The image depicts a large outdoor advertisement for Optio, displayed on a building facade along a street. The ad features the message, "Empower your team with equity incentives today!" with a clear call-to-action, "Start now!" and the website address "optioincentives.no" for more information. The background of the ad uses a light gradient design with subtle blue tones, maintaining a modern and professional aesthetic. A person walks past the billboard, adding a sense of movement and real-world context to the scene. The ad's clean and inviting design reflects Optio’s goal of making equity incentives approachable for businesses, encouraging them to explore how Optio can help them motivate their teams through accessible equity solutions. The message is direct and engaging, aimed at attracting attention from business owners and HR professionals who pass by.
3D Design
The image displays a set of 3D icons designed for Optio, featuring various elements that represent key aspects of the company's services and user experience. The designs include: Top Left: A folder icon, symbolizing organization, document management, or accessing essential files related to equity management. Top Right: A 3D pie chart, representing analytics, data visualization, or the breakdown of equity incentives. Middle Left: A bell with a dollar sign, indicating notifications or alerts related to financial updates or changes in equity values. Middle Right: A bar graph with an upward trend line, symbolizing growth, progress tracking, or performance metrics. Bottom Left: A trophy with a star, representing achievements, milestones, or reward-based incentives. Bottom Right: A control panel icon, suggesting customization, settings adjustments, or the ability to tailor equity plans. The icons feature vibrant shades of blue, maintaining a consistent and modern style that aligns with Optio's brand identity. These visuals are both functional and engaging, helping users to navigate the equity incentive platform with ease.
3D Design
The image features a 3D design of stacked coins with a Euro symbol (€), rendered in shades of light blue. The coins appear to be floating in a dynamic, slightly tilted arrangement, creating a sense of movement and depth. This design symbolizes financial aspects, such as investments, equity payouts, or currency management, aligning with Optio’s focus on simplifying equity-based remuneration. The clean and modern style of the coins makes them visually appealing and reflects Optio's commitment to user-friendly and approachable financial solutions. The overall design suggests a focus on clarity and professionalism, key values in Optio's services.
3D Design

Website

Track your holdings and keep an eye on the value of the crypto in your wallet with our easy to use mobile portfolio. You can view short term and long term trends and create multiple wallets for all of the coins you hold.
The image displays a webpage for Optio, shown on a laptop screen with the headline, "Where know-how meets tech." It emphasizes Optio’s mission to make company equity more approachable through a blend of financial expertise and user-friendly technology. The page highlights Optio’s services, including "Equity compensation" and "Equity management," with options for users to enter their email or request a demo. On the right side of the screen, there are interactive elements that depict user profiles and progress, such as Cody Fisher's portfolio value, a vesting progress chart at 40%, and various instruments and acquisition costs. The clean and modern design features a gradient blue background that complements the sleek interface, reflecting Optio's commitment to a seamless customer experience. This visual communicates Optio’s core strengths in simplifying complex equity processes, making it inviting for companies looking to manage their equity offerings effectively.
Products and Services
The image showcases a webpage from Optio, focusing on their services related to equity management. The main headline, "Motivate your team with equity," emphasizes Optio's goal of helping businesses incentivize employees through equity-based solutions. The design invites users to explore services like "Equity compensation" and "Equity management," with a call to action for requesting a demo. The page also features a section titled "Our clients," highlighting partnerships with various companies at different stages of growth, from startups to public enterprises. Client logos and brief testimonials underscore the value Optio provides, such as improving equity plans and achieving compliance. The background design integrates 3D elements, like abstract shapes and gradients, adding depth and modernity to the visual. A closing message assures potential users that Optio supports them throughout all stages of the equity incentive lifecycle, reinforcing their commitment to making complex processes understandable and user-friendly. The overall aesthetic is clean, inviting, and aligned with Optio's dedication to a premium customer experience.
Homepage
The image features a webpage from Optio's "About Us" section, focusing on the company's mission and values. The main headline reads, "Incentivizing your team with equity should be easy," reflecting Optio’s commitment to simplifying the process of equity-based compensation. The accompanying text emphasizes Optio's expertise in combining know-how and software to overcome legal and practical challenges, making equity accessible for all companies. Beneath the mission statement, several images illustrate Optio’s team and workspace, along with a quote from CEO Christoffer Herheim: "Equity compensation is a powerful motivation tool, and it should be accessible for more companies." This emphasizes the company's dedication to making equity incentives available to a wider audience. The lower part of the page showcases key statistics, such as Optio's founding year (2018), the number of equity programs managed (800+), the team size (46 employees), and the reach across 13 countries. These details highlight the breadth of Optio's experience and impact. The design is clean and inviting, reinforcing Optio's approachable yet professional identity.
About us
TL picture
Appstore
TL picture
Blueprints

Product Design

Track your holdings and keep an eye on the value of the crypto in your wallet with our easy to use mobile portfolio. You can view short term and long term trends and create multiple wallets for all of the coins you hold.
The image displays a user interface of the Optio platform on a laptop, tailored for a participant named Ola. The dashboard welcomes the user with "Welcome back, Ola" and provides an overview of key events related to their equity incentives. Important details include the countdown to the earliest vesting period (60 days) and the quantity of instruments available in that period (10,000). The dashboard offers tools for managing equity, such as filtering options, setting start and end dates, and visualizing vesting periods and exercise windows. The interface is clean and intuitive, designed for easy navigation through different equity management tasks like reviewing awards, tracking vesting schedules, and accessing updates or documents. This design emphasizes user-friendliness, reflecting Optio’s commitment to simplifying the equity management process for participants. The modern layout and clarity of information make it easier for users to understand and engage with their equity plans, providing a seamless experience throughout the vesting journey.
Participant
The image displays the "My Events" section of the Optio platform, tailored for participants to manage their equity plans. This interface provides a countdown showing "60 days" until the earliest vesting period ends and indicates a quantity of 10,000 instruments available in this period. Below this, a timeline offers a visual representation of important dates and events, such as vesting periods and exercise windows. The timeline is easy to navigate, allowing users to filter events by criteria like "Equity plan" and "Active" status. Detailed information, such as specific vesting dates and the quantity of options, is clearly laid out, making it simple for users to track their progress and plan for upcoming actions. This user-friendly design reflects Optio’s focus on simplifying the equity management experience for participants. It enables them to stay informed and take necessary actions throughout the vesting process, fostering transparency and ease of use in managing their equity-based incentives
My Events
The image shows an administrator’s view of the Optio platform on a laptop, designed to manage various aspects of company equity. The interface is focused on the "Instruments structure" section under the "Equity plans" tab, providing admins with tools to filter, analyze, and manage equity distributions. It displays the total number of instruments in the pool, their allocation status, and key dates such as grant dates. The side menu offers easy access to other sections like Awards, Events, Employees, Reports, and the Cap table, ensuring that administrators can efficiently navigate between different equity management tasks. A chart visualizes the progress of vested instruments, giving a clear snapshot of the current status and upcoming milestones. The design emphasizes clarity and functionality, enabling administrators to oversee equity programs with precision. This interface showcases Optio’s ability to provide comprehensive and user-friendly solutions for managing equity-based compensation, ensuring a smooth experience for companies and their administrators.
Admin
The image showcases two laptops displaying the "Cap Table" management interface from the Optio platform. This feature is designed for administrators to manage and analyze company equity and shareholder data effectively. Left Laptop - Potential Dilution View: This screen focuses on potential dilution analysis, providing a detailed view of how future equity events might impact shareholder percentages. It includes data on vested and unvested instruments, share types, and calculations of dilution percentages. The progress bar and breakdown of values offer a clear understanding of how the equity structure might change. Right Laptop - Overview of Cap Table: The overview screen provides a summary of key equity metrics such as the company’s valuation (e.g., 60 million USD), total investment, and the number of shares issued (300,000). A visual chart illustrates the shareholder composition, breaking down the percentage holdings among different groups like investors, founders, and employees. This visual helps administrators quickly assess ownership distribution. Together, these views emphasize Optio's commitment to offering a clear, data-driven interface that simplifies equity management for companies. The design is intuitive, providing downloadable reports and the ability to pin key data to dashboards, making it easier for users to make informed decisions about their company’s equity structure.
Cap Table
The image displays a detailed view of Optio’s equity management platform, focusing on various charts and data visualizations essential for managing company equity. Here’s a breakdown of the key elements: Instruments Structure: This section shows an overview of the equity instruments, including a visual breakdown of "Vested," "Unvested," and "Outstanding" units, along with a chart that compares different types of equity options, such as RSUs (Restricted Stock Units) and stock options. The data is represented visually, helping administrators to quickly assess the distribution of shares. Vesting and Expiry Timeline: This chart tracks upcoming equity vesting and expiry dates. It shows metrics like the quantity of shares vesting in the next 50 days and those expiring in the next 31 days. A detailed timeline graph illustrates how vesting progresses over time, aiding in planning and management of equity schedules. Equity History: A timeline view that tracks the development of shares and valuations over a specified period. The graph enables users to see how share values and distributions have evolved over time, providing valuable insights for decision-making. Overview and Shareholder Composition: On the right side, an overview panel gives a snapshot of company valuation, total investments, and a pie chart representing the composition of shareholders. This offers a quick visual summary of the company's equity landscape. The design emphasizes user-friendly data presentation, making it easier for administrators to track, analyze, and plan for future equity events. Each chart and graph is clearly structured, allowing for quick interpretation and strategic insights.
Charts
When working with Properly, you get both stunning visuals and a professional approach in every single step of the project. Working together on the task of Optio's new branding and product design was a delightful experience.
Eva Steen
Head of Design at Optio Incentives

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Optio:

Motivate your team with equity
Branding
Product Design
Design System
3D Design
Optio make the world of company equity approachable for anyone by
combining their financial expertise, user-friendliness, and dedication
to provide a first-class customer experience. The world of
equity-based remuneration may be hard to understand. Optio help
you at all stages of the equity incentive life cycle.
Key Visual

Let’s create

something together

We will tailor the process individually
to your needs and possibilities.
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All rights reserved 2022 © Properly Studio.