Cortex:

Profit from the Curve Wars
Cortex offers broad and diversified exposure to an integral part of Decentralized Finance, the Curve ecosystem. Convex Index is a risk-optimized basket of screened Convex positions that users can gain exposure to with the purchase of a single token.
Branding
Product Design
Motion
3D Design
Key Visual

What is Cortex?

DeFi protocol that develops and governs index products builded on Curve ecosystem.

A user can gain exposure through a single deposit, receiving tokens tracking the index. The index is low-risk, giving consistent returns from liquidity rebates, and useful for diversifying both traditional and crypto portfolios.
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Logotype
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Mobile
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Branding

Brand Strategy

The brand strategy is to reassure and build the long-term trust of users those who are already in this world and those who are just entering it.
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Brandbook
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Advert
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Mobile
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Claim

Logo

The fully custom logo, created from scratch, consists of a symbol and a logotype. The symbol itself is built on the basis of oval circles, which juxtaposed together build the impression of a tunnel, which is Cortex.
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Brandbook
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Symbol

Marketing Website

A user can gain exposure through a single deposit, receiving tokens tracking the index. The index is low-risk, giving consistent returns from liquidity rebates, and useful for diversifying both traditional and crypto portfolios.

Periodic rebalancing and reinvestment are optimally executed, greatly reducing the costs associated with the Ethereum blockchain.
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Website
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Website
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3D Design

Product Design

Simplify participation in the Curve ecosystem for institutions, whales, and retail. The index token uses a similar mechanic to hold its peg.
Instead of authorized participants, the ability to directly deposit capital is permissionless, allowing any sufficiently sophisticated user to engage in arbitrage for profit.

What we did:

Wireframes
Prototyping
Research
Marketing Website
User Flows
UI Design
Styleguide
Wireframes
Prototyping
Research
Marketing Website
User Flows
UI Design
Styleguide
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Trade
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DeFi Wallets

DeFi User Interface

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Convex Index
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3D Design
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Lock CXD
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Mobile
We came to Properly in need of rebrand and the work they did for us was exceptional. They gave clear timelines, were reliable, and delivered quality assets. Their knowledge of Web3 was a big advantage and made our meetings with them far more productive.
Will Shahda
CEO at Cortex
TL case study
Branding
Product Design
3D

TransactionLink

Enabling the fintechs of tomorrow
Branding
3D Design

Metahero

Heroes keep it real.
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In progress

Cortex:

Profit from the Curve Wars
Branding
Product Design
Motion
3D Design
Cortex offers broad and diversified exposure to an integral part of
Decentralized Finance, the Curve ecosystem. Convex Index is
a risk-optimized basket of screened Convex positions that users
can gain exposure to with the purchase of a single token.
Key Visual