black logo

NDAX

Canadian-based digital asset exchange
Asset exchange designed for both individuals and institutions. NDAX’s goal is to disrupt the way traditional financial products such as trading, lending and remittance are made to the end user.
Branding
Product Design
Mobile Design
Motion
3D Design
This visual showcases the NDAX mobile app, focusing on user-friendly interfaces for crypto trading and portfolio management. On the left, a dark-themed interface displays an Ethereum (ETH) price chart against the Canadian dollar (CAD), showing detailed price movements, market depth, and current trading stats like volume and order book. On the right, a lighter interface highlights a wallet overview with a user's total portfolio value and real-time performance graphs. It includes a list of favorite cryptocurrencies like Bitcoin (BTC) and Ethereum (ETH), with their respective balances and value trends, demonstrating NDAX’s seamless management of digital assets.
Key Visual

What is NDAX?

Mission is to empower everyone to participate and prosper in the modern digital economy by making the world’s most innovative digital currencies and DeFi applications accessible to all.
This image features the NDAX logotype, showcasing a clean and modern design. The logo combines a bold, sans-serif font for "NDAX" in dark blue with a geometric symbol on the left. The symbol, composed of stylized arrows pointing right in varying shades of blue, suggests movement and progress, reflecting NDAX's mission to innovate and streamline financial services like trading and asset management. The overall design conveys a sense of professionalism and forward-thinking, aligning with the brand’s focus on advanced digital asset exchange solutions.
Logotype
Assets
The image displays the NDAX symbol, a standalone graphic element that is part of the brand's identity. The symbol consists of three right-facing arrows in varying shades of blue, arranged in a stacked formation. This design emphasizes a sense of direction, progress, and movement, symbolizing NDAX's commitment to innovation and the dynamic nature of the financial and cryptocurrency markets. The use of blue hues adds a feeling of trust and reliability, key attributes for a platform focused on digital asset exchange and financial services. The dark background highlights the symbol, making it stand out as a modern and professional emblem.
Symbol

Brand Strategy

During the rebranding process, we created extensive brand guidelines explaining how to use design principles.

Additionally, we’ve play around with communication strategy for different types of content, different departments and products that NDAX creates.
The image showcases the brand guidelines and visual identity elements for NDAX. It highlights the core aspects of the brand, including typeface, color palettes, logo usage, and visual styling. The guidelines emphasize a modern, clean aesthetic, using the "Inter" typeface for clarity and legibility. Primary colors feature various shades of blue, such as Seagull, Azure, and Persian, which evoke a sense of trust and professionalism, crucial for a financial platform. Additional sections illustrate correct logo placements, typography weights, and branding for both digital and physical applications, such as branded mugs and documentation styles. This visual documentation ensures consistency across all touchpoints, reinforcing NDAX’s identity as a reliable and innovative asset exchange platform
Brandbook
The image displays two advertisements for NDAX: "Crypto Trading Designed for Everyone": This ad emphasizes the user-friendly nature of NDAX's platform. It highlights that NDAX simplifies cryptocurrency trading, making it accessible for beginners to buy and sell a variety of cryptocurrencies through an intuitive interface. At the same time, it appeals to experienced traders by offering advanced features and trading tools. "Ethereum and Smart Contract Utility": This advertisement focuses on a webinar or informational session about Ethereum and the utility of smart contracts. It features an individual, possibly a guest speaker like "John Doe, CEO of Ethereum," and mentions the date and time of the event. The ad encourages users to visit NDAX's website for more details, promoting educational content related to blockchain technology.
Ads
The image features a bold statement: "Canadian digital asset exchange". This slogan emphasizes NDAX's identity as a digital asset exchange based in Canada, highlighting its role in providing a secure and reliable platform for trading digital assets. The visual elements, including dark tones and abstract shapes, create a modern and professional feel, aligning with the brand's image as a forward-thinking and innovative financial technology platform.
Claim

Logo

The NDAX arrow is composed of three simple geometric shapes which together form an easily noticeable arrow.

It is a highly valuable corporate asset that must be used consistently in all channels in proper, approved forms.
The image showcases the NDAX Brandbook, focusing on logo usage and construction. It provides guidelines on logo presentation, including the "stacked" and "solo" versions, which ensure that the brand name is clearly displayed whether the logo is used vertically or centered. The guide specifies how the NDAX logo—comprising an arrow symbol and typography—should be applied to maintain consistency across different scales and formats. The "vertical safe space and construction" section outlines the proper spacing around the logo, ensuring clarity and visual balance, critical for maintaining the integrity of the brand's visual identity
Brandbook
The image displays the NDAX symbol set against a solid blue background. The symbol features a stylized arrow design, consisting of three forward-pointing triangles, which represent the progressive and forward-thinking nature of the NDAX platform. The blue color background adds a sense of trustworthiness and reliability, which are key values in the financial and digital asset exchange industry. The minimalist and clean design emphasizes clarity, aligning with NDAX's brand identity and its aim to streamline the user experience in crypto trading and financial services.
Symbol

Visual Identity

We have created a visual communnication based on 3D graphics related to the coins available on the NDAX platform. This allows us to introduce visual consequence at different stages of the product, from marketing through the website ending on the application.
3D Design
The image features a 3D geometric design composed of blue cubes, arranged in a triangular shape, suggesting continuity and movement. The cubes are neatly aligned, forming an open loop that symbolizes connectivity and forward momentum, aligning with the concept of "Stay in Loop." This design element emphasizes NDAX's focus on keeping users informed and engaged in the dynamic world of digital assets. The soft pastel background with subtle circular indents adds a sense of depth and modernity, enhancing the visual appeal while keeping the focus on the structured blue cube arrangement.
Stay in loop
The image depicts a 3D-rendered lock surrounded by various cryptocurrency symbols, such as Bitcoin, Ethereum, and others, symbolized by colorful coins. The central lock conveys a strong message of security, emphasizing the safe handling of digital assets within the NDAX platform. The dark background contrasts with the vibrant coins, highlighting the importance of security in the exchange's ecosystem. This visual effectively communicates NDAX's commitment to ensuring secure transactions and protecting user assets in the digital currency space
Security

Mobile App

Track your holdings and keep an eye on the value of the crypto in your wallet with our easy to use mobile portfolio. You can view short term and long term trends and create multiple wallets for all of the coins you hold.
NDAX picture
Key Visual
The image displays the Address Book feature of the NDAX mobile application. It showcases multiple screens, illustrating user management and transaction capabilities. Users can manage their contacts, send cryptocurrency, and adjust settings for their accounts, such as enabling advanced trading and security options like Touch ID. The interface allows for easy scanning of QR codes for receiving funds and has a "People nearby" function for quickly finding other NDAX users. The design emphasizes user-friendliness and seamless interaction, making it convenient for both personal and institutional use in managing digital assets.
Address book
The image showcases the Wallet feature of the NDAX mobile application. The interface displays a portfolio overview with the total value and a performance graph over different timeframes (1H, 1D, 1W, 1M, 1Y). Users can switch between views for crypto and fiat balances, viewing details like individual currency values and trends. The app's clean design focuses on providing users with easy access to their digital asset portfolio and market insights, making it user-friendly for both beginner and advanced traders
Wallet
The image displays the navigation elements of the NDAX mobile application. It features a streamlined menu with primary navigation icons like "Markets," "Wallets," "Address Book," and "Settings," offering quick access to key sections of the app. At the center is a prominent button leading to actions such as "Trade," "Transfer," and "Invite," which unfold in a circular arrangement for intuitive interaction. This layout is designed to ensure a smooth user experience, allowing users to navigate and perform essential functions efficiently.
Navigation
The image showcases the wallet functionalities within the NDAX app, focusing on deposit, wallet balance, market view, and withdrawal features. Users can deposit funds via multiple methods, such as EFT Direct, credit card, or wire transfer, with options to select or add bank accounts. The central screen displays the portfolio balance, providing a clear overview of crypto and fiat holdings, accompanied by performance charts. The market view allows users to track prices of various cryptocurrencies like Bitcoin, Ethereum, and XRP. Withdrawal options include setting specific amounts, ensuring a smooth and secure transaction process. This interface highlights NDAX's user-friendly approach to managing digital assets.
Wallet
3D Design
The image displays various user interface elements of the NDAX app, emphasizing ease of use and seamless interactions for trading and managing digital assets. Key features include transaction tracking with real-time updates, simplified buying and selling options for cryptocurrencies like XLM, and easy deposit functionalities with direct input for amounts. The app also provides options for users to stay informed about updates through email notifications. Enhanced security measures, like Touch ID for confirming transactions, are highlighted, ensuring a safe user experience. This layout reflects NDAX’s commitment to blending intuitive design with advanced financial management tools.
Wallet
It’s extremely pleasant to work with Properly, the team is very knowledgeable, adaptable, and willing to challenge the management with convincing design decisions.
person picture
Bilal Hammoud
Bilal Hammoud

In the news

Leading Canadian Cryptocurrency Exchange NDAX Now Backed By Ledger Vault yes
The image features a 3D-rendered structure composed of three interconnected loops. These loops have a transparent, glass-like quality with a subtle green glow along their edges, giving them a modern and futuristic feel. The translucent surfaces reflect light, adding depth and dimensionality to the design. The dark blue background contrasts with the glowing green elements, making the loops appear vibrant and dynamic. This visual embodies the essence of Cortex's brand identity, emphasizing innovation and cutting-edge technology within the decentralized finance space. It conveys a sense of fluidity, connection, and forward-looking potential.
Product Design
Branding
3D

Cortex

Profit from the Curve Wars.
Branding
3D Design

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NDAX

Canadian-based digital asset exchange
Branding
Product Design
Mobile Design
Motion
3D Design
Asset exchange designed for both individuals and institutions.
NDAX’s goal is to disrupt the way traditional financial products such
as trading, lending and remittance are made to the end user.
This visual showcases the NDAX mobile app, focusing on user-friendly interfaces for crypto trading and portfolio management. On the left, a dark-themed interface displays an Ethereum (ETH) price chart against the Canadian dollar (CAD), showing detailed price movements, market depth, and current trading stats like volume and order book. On the right, a lighter interface highlights a wallet overview with a user's total portfolio value and real-time performance graphs. It includes a list of favorite cryptocurrencies like Bitcoin (BTC) and Ethereum (ETH), with their respective balances and value trends, demonstrating NDAX’s seamless management of digital assets.
Key Visual

Let’s create

something together

We will tailor the process individually
to your needs and possibilities.
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All rights reserved 2022 © Properly Studio.