We are reimagining governance in DeFi, learning from the lessons of previous generations of protocols. Our system promotes user-driven governance to guide protocol decisions while integrating post-fundraising governance ensuring startups deliver on their promises, providing superior capital protection for investors compared to traditional or off-chain approaches.

The purpose of the website at the same time has many goals that we wanted like to complete: to present fundraises (which is the main purpose of the website and the platform), to present the mission of AngelBlock, and to present the role of the $THOL token in the overall platform.

As soon as the user makes his first investment, he gets access to the Investor Hub, where he manages his investments and takes ongoing action on projects, such as voting or claiming while vesting. Additionally 
we had to create a dedicated UX flows for investing, $THOL staking, 
or contribution page.

During the rebranding process, we created extensive brand guidelines explaining how to use design principles.

Additionally, we’ve play around with communication strategy for different types of content, different departments and products that NDAX creates.