black logo

AngelBlock

Connecting investors with noteworthy startups
AngelBlock protocol allows for non-custodial & on-chain fundraising, transparent vesting, and automated token distribution. AngelBlock is purpose-built to empower startups, safeguard investors, and contribute to the collective advancement of the DeFi ecosystem.
Branding
Product Design
Web Design
Design System
Motion

What is AngelBlock?

We are reimagining governance in DeFi, learning from the lessons of previous generations of protocols. Our system promotes user-driven governance to guide protocol decisions while integrating post-fundraising governance ensuring startups deliver on their promises, providing superior capital protection for investors compared to traditional or off-chain approaches.
The image features the logo of AngelBlock, consisting of a symbol and the project's name. The symbol has a rounded rectangular shape with a simple, smiling face-like design in the center. Next to the symbol is the text "AngelBlock" in a modern, clean typeface. The logo uses a minimalist color scheme, with black elements on a light background, emphasizing professionalism and a contemporary look. The overall design reflects the project's focus on technological innovation and transparency, aligning with AngelBlock’s mission of empowering startups and safeguarding investors in the DeFi space.
Logo
The image showcases AngelBlock's presence on social media, emphasizing its branding and engagement. At the top, three variations of the AngelBlock logo are displayed, featuring a rounded square symbol with a central face-like design, each in different color schemes—light purple, gradient purple, and black. Below, a screenshot of AngelBlock's Twitter profile is shown on a dark-themed interface. The profile highlights the project's mission with the phrase "Fundraising for Web 3.0" alongside the logo, and a description that mentions the protocol's focus on DeFi tools, non-custodial fundraising, and automated token distribution. The social media presence reinforces AngelBlock’s positioning in the Web3 and DeFi space, engaging with the community and potential investors. The overall design remains consistent with AngelBlock's modern and professional aesthetic.
Social Media
The image features a white tote bag placed on a rough, natural surface, likely outdoors. The bag displays the AngelBlock symbol prominently in the center, featuring the rounded square shape with the face-like design inside. The logo is printed in a dark color, creating a strong contrast against the light fabric of the bag. The natural setting, with textured ground and scattered pine needles, gives a casual and organic feel, which contrasts with the modern and sleek design of the AngelBlock symbol. This representation suggests a blend of digital and physical presence, symbolizing AngelBlock's reach beyond just the digital space into everyday use and recognition.
Symbol
The image showcases a key visual presentation for AngelBlock in a modern, indoor setting, possibly a hallway or subway station, featuring three illuminated posters on a concrete wall. Each poster highlights different aspects of AngelBlock’s offerings: Left Poster: Features the message "Non-custodial, protocol-based fundraising for crypto" accompanied by an abstract, futuristic design of floating coins, emphasizing the advanced and digital nature of AngelBlock’s approach to DeFi fundraising. Center Poster: Displays a 3D rendering of a cube with the AngelBlock symbol, positioned on a grid-like, tech-inspired background. This visual emphasizes the innovative and modern identity of AngelBlock, reflecting its focus on combining technology with user-centric design. Right Poster: Focuses on inviting investors, with the headline "Become an Investor on AngelBlock" and a fundraising progress indicator showing an amount of $7,000,000 raised, alongside details like days remaining and token price. This design highlights the transparency and data-driven approach of AngelBlock, aligning with its mission to safeguard investor interests and provide clear insights into fundraising progress. The overall scene conveys a sense of professionalism, technological sophistication, and clarity, consistent with AngelBlock’s brand identity and its commitment to revolutionizing fundraising within the crypto space.
Key Visual

Web Design

The purpose of the website at the same time has many goals that we wanted like to complete: to present fundraises (which is the main purpose of the website and the platform), to present the mission of AngelBlock, and to present the role of the $THOL token in the overall platform.
Web Design
The image presents a detailed overview of the $THOL token, integral to the AngelBlock ecosystem. At the top, the token's branding is highlighted, with a 3D visual of a rectangular, glowing object that features the $THOL symbol, emphasizing its central role. The description beside the visual mentions that the token is designed to remain in demand across the platform, serving both investors and startups looking to raise funds, with a total supply cap of 400 million tokens. Below this, various functionalities of the $THOL token are outlined in individual sections. These include its role as gas within the AngelBlock protocol, offering an alternative to using ETH for transactions. The token also provides priority access for stakers, enabling early access to projects and benefits based on staked amounts. Additionally, $THOL offers staking rewards, allowing users to earn a return for participating in the validation process of startups. At the bottom, a section emphasizes the principles of staking with $THOL, focusing on inclusivity, rewards, and delegation. It highlights the ability for users to stake AngelBlock NFTs to earn rewards, with staking mechanisms that include auto-compounding benefits. The overall visual and layout convey a sense of structure, sophistication, and the strategic importance of $THOL within the AngelBlock platform, reinforcing its utility and benefits for users engaging in the decentralized finance space.
Token
The image presents an overview of AngelBlock's offerings for startups, emphasizing its support for raising capital from a crypto-native audience. At the top, the text "Apply & grow your startup" serves as a call to action, encouraging startups to engage with AngelBlock's platform. The message is accompanied by a button labeled "Apply now," making it clear how to begin the process. The main description explains that AngelBlock enables startups, DAOs, or protocols to raise funds in a way that is transparent, decentralized, and fully on-chain, reinforcing the platform's core values of openness and security. Below this, several sections outline key benefits and features: Platform Functionality: This section highlights the use of the AngelBlock platform for token distribution, milestone-based governance, and vesting, with a small visual depicting a funding progress bar and investment details. Liquidity Sourcing: It focuses on creating new liquidity pools with the $THOL token, helping startups access liquidity through a bootstrapping program, signified by a 3D representation of $THOL tokens. Our Support: This section emphasizes AngelBlock’s commitment to providing strategic, technical, and operational support throughout the startup's fundraising journey, ensuring a comprehensive guidance system. Angel Mentor Network: It describes access to advisory and mentorship from experienced founders, engineers, and operators, offering valuable expertise to startups during critical phases. The overall design is clean, user-friendly, and visually engaging, reflecting AngelBlock’s focus on combining sophisticated DeFi tools with accessible support systems to foster startup growth in a decentralized manner.
Startups

Product Design

As soon as the user makes his first investment, he gets access to the Investor Hub, where he manages his investments and takes ongoing action on projects, such as voting or claiming while vesting. Additionally 
we had to create a dedicated UX flows for investing, $THOL staking, 
or contribution page.
The image displays the AngelBlock investor dashboard, providing a clear overview of total investments, project statuses, and voting power. The interface shows a total investment amount of 13,523.43 USDT across various projects, such as AngelBlock, Common, and Gamerhash. Each project card displays the amount invested, the voting power, and the status of upcoming or live votes. Below, the dashboard tracks milestones, indicating progress such as completed or ongoing stages with details on fund releases. The design highlights active participation, transparency, and ease of tracking investment outcomes, aligning with AngelBlock's mission to ensure investor confidence and engagement in the DeFi space.
Investor Dashboard
The image showcases a segment of the fundraising process on AngelBlock's platform. It displays a progress tracker, showing $7,000,000 raised, which is 70% of the $12,000,000 goal, with a soft cap set at $4,000,000 and seven days remaining. The token price is set at $0.50, and users can invest amounts between 100 and 150,000 USDT using the "Invest now" button. Below, the interface displays details of a specific investment, including a contribution of 261.09 USDT, which corresponds to 0.03% of the total with a voting power of 5.36. A badge indicates the investor's role and influence. To the right, a tiered investor system is outlined, ranging from "Standard Investor" to "Institutional Investor," with different staking requirements and investment limits. Each tier offers varying levels of early access to investment opportunities, reflecting AngelBlock's structured approach to fostering investor engagement. The clean design emphasizes transparency and ease of access, aligning with AngelBlock's mission to streamline on-chain fundraising.
Raising
The image features the AngelBlock investor badge interface, celebrating a user's new investment. The design showcases a congratulatory message and the awarding of an investor badge, represented as a unique NFT. The badge highlights the user's voting power, symbolized by a large "5" and indicates the specific project and the invested amount (661.09 USDT). The right side displays details such as the investment amount, voting power, and token allocation. Buttons offer quick navigation back to the project or the investor dashboard. This visual emphasizes the gamified and transparent nature of AngelBlock's investment process, where badges represent both engagement and influence within the platform.
Badges
Investing
The image showcases AngelBlock's staking interface, focusing on staking $THOL tokens and NFTs for rewards. It highlights a potential earning rate of up to 21.26% through compounding, deflationary staking rewards. The user interface displays a staked balance of 13,000 $THOL, equivalent to approximately $2,608.67, with details of rewards accumulated since the last action (400 $THOL). The right panel provides options for staking or unstaking $THOL, showing the available balance (683.00 $THOL) and a staking option for NFTs, with 2 NFTs available for staking. The platform emphasizes security and incentivization for securing the protocol through staking. The design is modern and visually appealing, reinforcing AngelBlock’s commitment to user-friendly DeFi solutions.
Staking
The image features a 3D representation of the $THOL token, central to the AngelBlock platform. The token is depicted in a dynamic, floating arrangement with a deep purple hue, accentuated by sleek reflections that emphasize its smooth, metallic surface. The design prominently displays the $THOL logo, adding a sense of depth and dimensionality. The dark background contrasts with the vibrant purples, creating a futuristic and polished visual that aligns with AngelBlock’s focus on innovation and modernity within the DeFi space. This imagery reinforces the token's role as a key asset in the platform's ecosystem.
Token
The image illustrates the NFT staking section for AngelBlock, showing details of a user's staked NFTs. It highlights a total of 8 NFTs staked, valued at 682.00 $THOL, equivalent to approximately $808.67 USD. The data provided includes the total staked NFTs (3,421), the overall supply (6,900 NFTs), and the market value of a single NFT, priced at 45.28 $THOL. Below, visual previews of the staked NFTs are displayed, featuring a variety of character designs with unique traits and styles. The overall design is sleek and visually engaging, emphasizing the integration of NFTs into AngelBlock's ecosystem and the opportunity to earn rewards through staking.
NFT Staking
The image shows a user interface for AngelBlock's Community Phase, displayed on a laptop screen. It greets the user with a personalized message, "Welcome, matt@angelblock.io," and outlines the steps needed to participate in the community fundraising phase. The process includes connecting a MetaMask wallet, verifying identity, determining the amount of $THOL to contribute, signing a SAFT (Simple Agreement for Future Tokens) document, and confirming the transaction. On the right, the user’s $THOL balance is visible, with options to input the contribution amount in USDT and a corresponding conversion into $THOL tokens. A "Confirm" button is available to finalize the process. The clean and user-friendly design emphasizes a structured, step-by-step approach to ensure transparency and ease of use, reflecting AngelBlock's focus on secure and accessible participation in its decentralized fundraising platform.
Community Phase

Design System

During the rebranding process, we created extensive brand guidelines explaining how to use design principles.

Additionally, we’ve play around with communication strategy for different types of content, different departments and products that NDAX creates.
Components
The image shows a calendar interface, allowing users to select dates easily. It displays two months, August and September 2021, with dates arranged in a typical grid format. Specific dates in September are highlighted in purple, indicating selected or active periods, such as the 10th-13th, 15th-20th, and 22nd-24th. The minimal and clean design ensures clarity and ease of use, aligning with AngelBlock’s focus on a user-friendly experience. This calendar feature would be useful for scheduling or tracking time-sensitive activities, such as funding rounds or project milestones.
Calendar
The image displays a staking interface for AngelBlock, focusing on staking $THOL tokens and NFTs. It features two tabs: "Stake" and "Unstake," with the "Stake" tab active. The user can stake up to 683.00 $THOL, with a simple input field and a "Max" button for convenience. It also outlines details like transaction allowances and a 10-day lockup period. Below the $THOL staking section, there is an option to stake NFTs, with 2 available for staking. Rewards from staking NFTs are added automatically to the user's $THOL balance. A prominent "Stake $THOL and NFTs" button allows users to finalize their action. Links for purchasing more $THOL or NFTs are also provided, offering a seamless way to increase assets. The interface is clean and straightforward, emphasizing a smooth user experience in managing staking activities.
Stake
Working with Properly is always easy and straight forward, great at executing ideas and always ready to help with excellent web design and development skills.
Alex Strzesniewski
Founder & CEO of AngelBlock
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Enabling the fintechs of tomorrow
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The right to remain private™

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AngelBlock

Connecting investors with noteworthy startups

Branding
Product Design
Web Design
Design System
AngelBlock protocol allows for non-custodial & on-chain fundraising,
transparent vesting, and automated token distribution. AngelBlock is
purpose-built to empower startups, safeguard investors, and contribute
to the collective advancement of the DeFi ecosystem.
Motion
Working with Properly is always easy and straight forward, great at executing ideas and always ready to help with excellent web design and development skills.
Alex Strzesniewski
Founder & CEO of AngelBlock

Let’s create

something together

We will tailor the process individually
to your needs and possibilities.
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All rights reserved 2022 © Properly Studio.