# Properly Studio > Properly Studio is a design studio specializing in brands, products, and websites for Web3, DeFi, AI, and Fintech companies. Founded and based in Warsaw, Poland. Works with early-stage startups to protocols managing billions in TVL. Properly Studio operates as a full-service design partner across brand identity, product design, and web presence. The studio has worked with 20+ companies in the blockchain and fintech space, delivering end-to-end design across branding, UX/UI, 3D, motion, and Webflow development. ## Services - [UI Design](https://www.properly.studio/services/ui-design): Interface design for mobile apps, design systems, and cross-platform products. - [UX Design](https://www.properly.studio/services/ux-design): User journey mapping, flow design, and assumption testing before development begins. - [Branding](https://www.properly.studio/services/branding): Brand identity design including visual systems, logos, and brand guidelines. - [Web Design](https://www.properly.studio/services/web-design): Conversion-focused website design built in Webflow with custom interactions. - [Design Systems](https://www.properly.studio/services/design-systems): Component libraries, design tokens, and documentation for scalable product teams. - [Motion Design](https://www.properly.studio/services/motion-design): UI animations, brand films, and motion graphics. - [3D Design](https://www.properly.studio/services/3d-design): 3D assets, product visualizations, and promo videos. - [Webflow Development](https://www.properly.studio/services/webflow-development): Website development in Webflow with CMS, custom code, and interactions. ## Industries - [DeFi](https://www.properly.studio/industries/defi): Design for decentralized finance protocols, DEXes, and DeFi infrastructure. - [Web3](https://www.properly.studio/industries/web3): End-to-end design for blockchain products, wallets, and Web3 platforms. - [Fintech](https://www.properly.studio/industries/fintech): Product and brand design for financial technology companies. - [AI](https://www.properly.studio/industries/ai): Interface design for AI products where algorithms need to feel explainable. ## Case Studies - [Sentient](https://www.properly.studio/case-study/sentient): Rebrand, motion, and website for Sentient Foundation — open-source AGI. Humanizing AI through brand and design. - [Silo](https://www.properly.studio/case-study/silo): Branding, web design, explainer video, and app UI/UX for Silo Finance — permissionless lending protocol. - [Spark](https://www.properly.studio/case-study/spark): Product design for Spark Protocol — crypto savings and lending platform managing $6B+ in assets. Achieved 94% staking rate on airdrop flow. - [Optio](https://www.properly.studio/case-study/optio): 4+ year embedded design partnership for Optio's equity management platform, scaled from startup to enterprise. - [Mento](https://www.properly.studio/case-study/mento): Complete rebrand, website redesign, and product design for Mento — decentralized FX protocol with 10M+ users across 140 countries. - [Kado](https://www.properly.studio/case-study/kado): Full product design and design system for Kado's Web3 payments infrastructure. - [Hydration](https://www.properly.studio/case-study/hydration): Branding and 3D design for Hydration — Polkadot's DeFi hub. - [VirtualShield](https://www.properly.studio/case-study/virtualshield): Brand, 3D assets, and multi-platform design across six platforms for VirtualShield's privacy suite. - [IDRISS](https://www.properly.studio/case-study/idriss): Branding and design system for IDRISS — integrated crypto and AI product ecosystem. - [Cookie3](https://www.properly.studio/case-study/cookie3): Pixel-based brand system and design system for Cookie3's Web3 analytics platform serving 350+ clients. - [Redstone](https://www.properly.studio/case-study/redstone): Brand refresh and 3D design for RedStone modular oracle — DeFi infrastructure provider. - [Zircuit](https://www.properly.studio/case-study/zircuit): Branding and product design for Zircuit's AI-enabled Layer 2 security platform. - [Quantstamp](https://www.properly.studio/case-study/quantstamp): Radar-inspired security brand and web design for Quantstamp — Web3 security leader. - [Keel](https://www.properly.studio/case-study/keel): Brand and website for Keel — Solana's capital engine allocating up to $2.5B across DeFi protocols. - [Mangrove](https://www.properly.studio/case-study/mangrove): Ecosystem-inspired brand and product design for Mangrove order book DEX. - [AngelBlock](https://www.properly.studio/case-study/angelblock): Complete on-chain fundraising ecosystem design and branding for AngelBlock. - [Metahero](https://www.properly.studio/case-study/metahero): Brand identity, 3D visuals, and web platform for Metahero's hyper-realistic body scanning product. - [Tixy](https://www.properly.studio/case-study/tixy): Brand identity, marketing website, and organizer platform for Tixy's NFT-based ticketing system. - [ETHWarsaw](https://www.properly.studio/case-study/ethwarsaw): Solarpunk identity and event design for ETHWarsaw — Poland's largest Web3 event. - [Alephoria](https://www.properly.studio/case-study/alephoria): Branding and web experience for Aleph Zero's ecosystem airdrop campaign. - [Stablewatch](https://www.properly.studio/case-study/stablewatch): Branding and motion design for Stablewatch — stablecoin analytics platform for $200B+ market. - [Common](https://www.properly.studio/case-study/common): Brand, 3D system, and website for Common — privacy-first multi-chain crypto suite on Aleph Zero. - [JMJ Mach](https://www.properly.studio/case-study/jmj-mach): Brand, 3D visuals, and website for JMJ Mach — phygital luxury watches with NFT authentication. ## Blog - [Humanizing AI for Sentient Foundation](https://www.properly.studio/blog/humanizing-ai-for-sentient-foundation): How Properly designed a human-feeling brand for an open AGI foundation. - [Shipping Figma to Production React with Claude Code](https://www.properly.studio/blog/how-we-ship-figma-to-production-react-with-claude-code): Properly's design-to-code workflow turning Figma into production React. - [When a Pivot Becomes a Breakthrough](https://www.properly.studio/blog/when-a-pivot-becomes-a-breakthrough-how-eterna-rebuilt-its-product-in-seven-months): How Eterna rebuilt its perpetual trading platform in seven months through strategic repositioning. - [Spark Savings UX — Scaling from $5B to $9B](https://www.properly.studio/blog/how-we-scaled-spark-savings-and-kept-it-simple): How Properly Studio scaled Spark's savings UX across multiple stablecoins while keeping it simple. - [Spark Airdrop UX — 94% Staking Rate](https://www.properly.studio/blog/how-we-designed-sparks-airdrop-flow-to-keep-94-of-tokens-in-the-ecosystem): How airdrop flow design kept 94% of Spark tokens staked in the ecosystem. - [Our New Website](https://www.properly.studio/blog/our-new-website-is-live): What Properly Studio built for their own website and why. - [48% Less Internal Work at Optio](https://www.properly.studio/blog/how-we-saved-internal-work-time-by-48-with-better-ux): How better UX cut Optio's internal process time by 48%. ## Optional - [Projects](https://www.properly.studio/projects): Full portfolio overview of Properly Studio's work. - [Culture](https://www.properly.studio/culture): About the studio, team, and how Properly Studio works. - [Privacy Policy](https://www.properly.studio/privacy-policy): Properly Studio privacy policy.